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- I would say that it
takes, like, a lot of

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Downloaded from
YTS.BZ

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00:00:04,460 --> 00:00:07,979
mental fortitude and courage

4
00:00:07,980 --> 00:00:11,729
to be able to do stuff experimentally

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00:00:08,000 --> 00:00:13,000
Official YIFY movies site:
YTS.BZ

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00:00:11,730 --> 00:00:13,889
to find out if you can do it.

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And that's what, like, every
girl that came up up to now

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in every sport has done.

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In snowboarding and skateboarding,
and, like, action sports,

10
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like, the stakes are a lot higher.

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Essentially all the odds are against them,

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and they have no reason to
believe that they could do it.

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And I will tell you,

14
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most of them probably don't
believe they can do it

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but they're just hoping, you know?

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Or they're like,

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they wanna see what happens.

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And you see someone do it,

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suddenly it becomes very
possible for you to do it.

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(riveting instrumental music)

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(snowboard clicks)

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00:01:07,032 --> 00:01:11,699
(riveting instrumental music continues)

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(helicopter whirs)
(snowboard whooshes)

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(riveting instrumental music continues)

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(snowboard whooshes)

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(gentle music)

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(snowboard whooshes)

28
00:01:43,664 --> 00:01:46,164
(static hums)

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(boards clank)

30
00:01:51,874 --> 00:01:52,706
(boards clank)

31
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- Whoa, whoa.

32
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It's so fun to look back.

33
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Is that good?

34
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This is when snowboarding started.

35
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Sherman Poppin created the Snurfer

36
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for his two girls during Christmas.

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They needed an activity, so he took a ski,

38
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and he created, like, a snurferboard.

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- He created it on a
Christmas to get his daughters

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out of the house and doing something,

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So, yeah, I think you can say

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the first modern snowboarders were women.

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It was really a novelty,

44
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but we were like, wow,
this could be a sport.

45
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And then the Snurfer became the snowboard.

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(soft electronic music)

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(machine buzzes)

48
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- I think I had a lot to do
with helping push it along

49
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and pioneering it.

50
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But I think it would have happened anyway.

51
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You know, evolution's
pretty, pretty unstoppable.

52
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- We see a much bigger market

53
00:03:02,790 --> 00:03:03,990
over the next five years

54
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- This year, it hasn't really
been too difficult to promote.

55
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The boards seem to sell themselves.

56
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Everybody's really enthused.

57
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- At Burton,

58
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Jake and I conceived of it as something

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that you would do on the back hills,

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but we were bringing a whole
new demographic to the resorts.

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In the 80s was a time when kids
were kind of losing interest

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in doing what their
parents were doing, skiing,

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and snowboarding gave them an alternative.

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- My mom actually saw it first.

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And so she came home, excited
to tell my brother and I,

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like, "Hey, there's this
thing called a snowboard,

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"and it's kind of like
skateboarding on snow."

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- There was just a few of us.

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We had to start somewhere,
and we had a blast doing it.

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- We were doing something
different on the mountain,

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and we weren't necessarily accepted,

72
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so we all had to kind of band together.

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- It was kind of like
us against the skiers.

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We were just considered, like, rugrats,

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misfits heading to the mountains.

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Nobody liked us.

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- There was real rivalry.

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We were new, we were different,
and we were obnoxious.

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You know, that's what was fun about it.

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- Some of them have had
a little bit to drink.

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- We'll kick 'em off, and
they'll just lip us off.

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- [Speaker] They run into people.

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They're dangerous.

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- [Bev] The only problems we have

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are sometimes some of the ski areas

86
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won't allow us on the lifts.

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But I think that just will take time.

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- [Reporter] Do you see any
compromise in the future at all?

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- No.

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- Our rejection by skiers
brought us together.

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(soft electronic music)

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00:04:52,710 --> 00:04:55,793
(spectators chatter)

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- The US Open was the event
to show up and do well at.

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It was the core of snowboarding,

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and it had so many spectators there.

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People were climbing the trees.

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Like, the crowds were massive.

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And it had equal prize
money for men and women,

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And, as the event went on,

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it became one of the
biggest prize money purses

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for snowboarding.

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- My first competition
really opened my eyes,

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like, I saw snowboarders
from all over the world,

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I met people that said, like,

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"Yeah, I'm sponsored, and
they pay me to snowboard."

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I was like (rolls lips).

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It was like, that's how it's done,

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that's how you get seen,

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and that's how I can
continue snowboarding.

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- In the late 80s, early
90, as the sport grew,

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we were pulling for both
employees and participants

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from surf and skate,

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which were pretty male-dominated.

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- In the early 90s,

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there were no products
specifically geared for women.

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- The general perspective historically

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has been that women
will buy men's products,

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So all of these companies thought

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that there wasn't the need.

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- Shannon and I were starting to do tricks

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with spinning in the half pipe,

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and Shannon's lugging
this big board around.

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I've got this big Kemper board.

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I was 100 pounds,

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and the boards weren't made for me.

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So I was pulling this extra weight.

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So getting up in the
air or grabbing my board

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was more challenging, maybe, than a guy.

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My body weight wouldn't
even flex that board.

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There was a need.

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It was time that we really
went to our sponsors

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and said, like, "Hey, if you
build me a smaller board,

133
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"I can do better tricks."

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- My sponsor was Sims Snowboards,

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and the marketing director, Gaylene Nagel,

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asked me if I wanted to
have a women's pro model.

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Her friend was Lisa Vinciguerra,

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who had the first ever women's pro model,

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But it was only sold in Europe,

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and it really went unnoticed.

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Freestyle snowboarding at that
time was really U.S-driven.

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(crowd cheers and applauds)

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I had been winning

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almost every half pipe
contest at that time,

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So Gaylene was like,

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"The market's ready for
a women's pro model,

147
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"and I think we can do this together."

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So this is my 1994

149
00:07:49,500 --> 00:07:52,679
Sims sunflower board that I painted.

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Did the graphics.

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- Gaylene Nagel presented the idea.

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They were told that it wasn't gonna sell.

153
00:08:03,450 --> 00:08:07,139
- She turned my graphics
into the designers,

154
00:08:07,140 --> 00:08:09,663
and they were too bold, too feminine,

155
00:08:10,680 --> 00:08:14,613
but she totally believed
that this was gonna work.

156
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She called key shops and asked them

157
00:08:19,050 --> 00:08:22,559
if she could put the sunflower
board on consignment.

158
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And she's like,

159
00:08:23,393 --> 00:08:27,689
"I'll just take all the boards
back if they don't sell."

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00:08:27,690 --> 00:08:30,539
- She had one ad left that season,

161
00:08:30,540 --> 00:08:32,856
and she ran Shannon on
the back cover and said,

162
00:08:32,857 --> 00:08:34,739
"First pro model."

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00:08:34,740 --> 00:08:39,179
- And next thing I know,
the boards were just flying.

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00:08:39,180 --> 00:08:42,329
- Shannon outsold all the men's boards.

165
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And then it was game on.

166
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- If you didn't have product
for women, you were losing out.

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And so every company jumped on.

168
00:08:58,290 --> 00:09:01,773
And there was companies
specifically made for women.

169
00:09:05,400 --> 00:09:06,659
- As the gear got better

170
00:09:06,660 --> 00:09:10,559
and equipment was designed
specifically for women,

171
00:09:10,560 --> 00:09:12,153
the snowboarding got better.

172
00:09:13,350 --> 00:09:16,319
- [Circe] You would see
more women on the hill.

173
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- I used to ski,

174
00:09:17,280 --> 00:09:19,509
and then my friend got
me to try snowboarding,

175
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and I got hooked.

176
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- Your heart just goes so fast.

177
00:09:23,370 --> 00:09:24,693
It's better than anything.

178
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- That growth, I'm quite sure,

179
00:09:29,640 --> 00:09:33,033
was because there were
more products for women.

180
00:09:33,930 --> 00:09:36,963
You know, it was a real
legitimate business.

181
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- People were making great money.

182
00:09:41,340 --> 00:09:44,283
I mean, I made a great living.

183
00:09:45,180 --> 00:09:46,529
- That's when it shifted.

184
00:09:46,530 --> 00:09:48,869
Like, okay, I'm a
professional snowboarder,

185
00:09:48,870 --> 00:09:50,283
and that meant something.

186
00:09:51,930 --> 00:09:54,096
Other girls were coming
up to me and saying,

187
00:09:54,097 --> 00:09:56,759
"I saw you in a snowboard magazine."

188
00:09:56,760 --> 00:09:59,310
And that's when I knew that
I could snowboard, too.

189
00:10:00,990 --> 00:10:03,659
- Back then, it was a
magazine that came out

190
00:10:03,660 --> 00:10:06,093
once a month or a few times a year.

191
00:10:08,430 --> 00:10:09,719
- There were magazines

192
00:10:09,720 --> 00:10:13,559
that were dedicated to women snowboarders,

193
00:10:13,560 --> 00:10:14,699
like "Fresh & Tasty."

194
00:10:14,700 --> 00:10:17,427
And I remember when that came out,

195
00:10:17,428 --> 00:10:19,559
I was like, "Oh, a place for us."

196
00:10:19,560 --> 00:10:21,359
But then there was a feeling

197
00:10:21,360 --> 00:10:23,879
like they had to put us over here

198
00:10:23,880 --> 00:10:27,633
because we didn't fit in
with the main magazines.

199
00:10:29,010 --> 00:10:30,756
- We were hungry for those.

200
00:10:30,757 --> 00:10:32,286
"Transworld,"

201
00:10:32,287 --> 00:10:34,829
"ISM," "Snowboarder,"

202
00:10:34,830 --> 00:10:36,239
and then "Blunt."

203
00:10:36,240 --> 00:10:40,379
It kind of captured the rebellious nature

204
00:10:40,380 --> 00:10:45,380
It was edgy and a little risque.

205
00:10:45,547 --> 00:10:47,189
"Blunt" did influence me

206
00:10:47,190 --> 00:10:51,149
and also probably made me a little harder.

207
00:10:51,150 --> 00:10:53,579
- [Shannon] Circe's hardcore.

208
00:10:53,580 --> 00:10:55,439
- Circe had style.

209
00:10:55,440 --> 00:10:58,203
She skated, she knew tricks.

210
00:10:59,760 --> 00:11:02,609
- All I wanted to do was film video parts.

211
00:11:02,610 --> 00:11:04,979
And you would dedicate,
like, your whole season

212
00:11:04,980 --> 00:11:06,959
to stacking clips,

213
00:11:06,960 --> 00:11:10,949
in hopes of actually getting
a Standard Films part

214
00:11:10,950 --> 00:11:14,279
or a Fall Line Films part or a Mack Dawg.

215
00:11:14,280 --> 00:11:16,953
Those are really kind of the main players.

216
00:11:18,480 --> 00:11:19,949
And then you would have premieres,

217
00:11:19,950 --> 00:11:22,799
and then you could buy them on VHS.

218
00:11:22,800 --> 00:11:24,149
That started in skateboarding,

219
00:11:24,150 --> 00:11:27,183
and then it was inevitably
adapted by snowboarders.

220
00:11:28,410 --> 00:11:29,909
So much of skateboarding and snowboarding

221
00:11:29,910 --> 00:11:31,863
is a direct parallel.

222
00:11:33,300 --> 00:11:34,859
- I loved Cara Beth's energy

223
00:11:34,860 --> 00:11:37,019
because she came straight
from skateboarding.

224
00:11:37,020 --> 00:11:38,819
She had that style in snowboarding

225
00:11:38,820 --> 00:11:39,899
that was like a skateboarder.

226
00:11:39,900 --> 00:11:44,338
And really, truly, that's
what we were after.

227
00:11:44,339 --> 00:11:46,756
(soft music)

228
00:12:00,594 --> 00:12:03,809
(film projector clicks)

229
00:12:03,810 --> 00:12:06,419
- It was getting crowded in the ski areas,

230
00:12:06,420 --> 00:12:11,420
so a few of us decided
to make a transition.

231
00:12:11,488 --> 00:12:14,738
(bright gentle music)

232
00:12:16,110 --> 00:12:19,023
- This could be one of my
favorite places of all time,

233
00:12:20,160 --> 00:12:21,303
right here.

234
00:12:22,800 --> 00:12:24,869
- [Morgan] I had a
great lady to ride with,

235
00:12:24,870 --> 00:12:26,279
Victoria Jealouse.

236
00:12:26,280 --> 00:12:28,409
We did a lot of backcountry together.

237
00:12:28,410 --> 00:12:30,839
And she was smart.

238
00:12:30,840 --> 00:12:32,489
She was calm.

239
00:12:32,490 --> 00:12:34,259
She was fluid.

240
00:12:34,260 --> 00:12:36,063
And she just made it look so easy.

241
00:12:38,127 --> 00:12:41,377
(intense grunge music)

242
00:12:44,408 --> 00:12:45,839
- [Victoria] In the early 90s,

243
00:12:45,840 --> 00:12:48,479
We were constantly exploring new terrain

244
00:12:48,480 --> 00:12:50,009
that had never been ridden.

245
00:12:50,010 --> 00:12:51,560
Everything was a first descent.

246
00:12:54,000 --> 00:12:56,669
- There wasn't a big
hype about backcountry,

247
00:12:56,670 --> 00:12:59,459
so we were kind of like the guinea pigs.

248
00:12:59,460 --> 00:13:00,929
There was no guides.

249
00:13:00,930 --> 00:13:03,163
We were the guides.

250
00:13:03,164 --> 00:13:06,329
(bid squawks)

251
00:13:06,330 --> 00:13:09,419
My crew and I, we went to a
few different places in Alaska.

252
00:13:09,420 --> 00:13:11,920
Like, we were the first
people to go up to Haines.

253
00:13:14,520 --> 00:13:16,109
- [Victoria] We would scope lines

254
00:13:16,110 --> 00:13:18,119
for about 30 seconds from the heli

255
00:13:18,120 --> 00:13:21,033
and then get dropped off right on top.

256
00:13:22,110 --> 00:13:25,859
We were riding blind
before digital cameras,

257
00:13:25,860 --> 00:13:29,549
and I thought to bring
an old Polaroid camera

258
00:13:29,550 --> 00:13:33,089
so we could have a little print
of our line in our pockets.

259
00:13:33,090 --> 00:13:34,140
This helped us a lot.

260
00:13:35,055 --> 00:13:38,305
(intense grunge music)

261
00:13:42,746 --> 00:13:46,469
- No one really did it
as good as Victoria.

262
00:13:46,470 --> 00:13:49,499
She just made snowboarding look beautiful.

263
00:13:49,500 --> 00:13:51,453
Her style is just timeless.

264
00:13:53,400 --> 00:13:57,663
- She was one of the best
female riders, I believe,

265
00:13:59,418 --> 00:14:01,893
of all of it, through the decades.

266
00:14:03,250 --> 00:14:06,667
(energetic grunge music)

267
00:14:16,487 --> 00:14:20,737
(energetic grunge music continues)

268
00:14:28,460 --> 00:14:30,960
(soft music)

269
00:14:37,020 --> 00:14:39,899
The variable conditions
in the backcountry,

270
00:14:39,900 --> 00:14:43,229
you just have to be watching all the time.

271
00:14:43,230 --> 00:14:44,339
Fear is earned.

272
00:14:44,340 --> 00:14:45,340
You have to earn it.

273
00:14:47,010 --> 00:14:48,809
- [Victoria] We were riding some big lines

274
00:14:48,810 --> 00:14:50,339
with major exposure,

275
00:14:50,340 --> 00:14:52,743
and there were definitely
some close calls.

276
00:14:54,188 --> 00:14:56,688
(soft music)

277
00:15:00,000 --> 00:15:03,689
It was important to me that
I understood the risks fully

278
00:15:03,690 --> 00:15:06,273
before making decisions
in the big mountains.

279
00:15:08,100 --> 00:15:09,749
- When I was riding with her,

280
00:15:09,750 --> 00:15:13,769
this is what made me feel secure.

281
00:15:13,770 --> 00:15:16,116
And we talk about it,
"Hey, what do you think?

282
00:15:16,117 --> 00:15:18,126
"Well, it looks like
that, looks like this.

283
00:15:18,127 --> 00:15:20,159
"That looks okay."

284
00:15:20,160 --> 00:15:22,199
And then that's when you radioed in,

285
00:15:22,200 --> 00:15:23,723
and said, "Droppin' in five."

286
00:15:26,001 --> 00:15:31,001
(intense grunge music)
(helicopter whirs)

287
00:15:40,820 --> 00:15:44,903
(intense grunge music continues)

288
00:15:54,862 --> 00:15:58,945
(intense grunge music continues)

289
00:16:25,472 --> 00:16:28,555
(snowboard whooshes)

290
00:16:32,909 --> 00:16:33,742
Woo!

291
00:16:34,999 --> 00:16:35,909
(chuckles)

292
00:16:35,910 --> 00:16:39,209
So I'm riding a board
that's about 30 years old.

293
00:16:39,210 --> 00:16:41,099
This was one of my pro models.

294
00:16:41,100 --> 00:16:42,299
I called this Synergy.

295
00:16:42,300 --> 00:16:44,150
It's got my name on the bottom there.

296
00:16:45,120 --> 00:16:46,082
It's a little beat up.

297
00:16:46,083 --> 00:16:47,459
It's a little worse for wear,

298
00:16:47,460 --> 00:16:49,859
but so am I, and who cares?

299
00:16:49,860 --> 00:16:51,063
We're still having fun.

300
00:16:52,087 --> 00:16:55,379
(snowboard whooshes)

301
00:16:55,380 --> 00:16:58,919
- Morgan was, like, the most
punk ass bitch of us all.

302
00:16:58,920 --> 00:17:02,865
Like, she was so frickin' next level.

303
00:17:02,866 --> 00:17:06,389
(soft upbeat music)

304
00:17:06,390 --> 00:17:09,239
She was really super influential.

305
00:17:09,240 --> 00:17:11,399
She really was an innovator,

306
00:17:11,400 --> 00:17:16,400
being the first snowboarder
to be on major platforms.

307
00:17:16,470 --> 00:17:19,713
Snowboarding was a zeitgeist,
and she was the queen.

308
00:17:21,510 --> 00:17:22,342
- [Reporter] Morgan Lafonte

309
00:17:22,343 --> 00:17:24,989
is a 32-year-old professional snowboarder

310
00:17:24,990 --> 00:17:27,123
and a self-proclaimed thrill-seeker.

311
00:17:28,162 --> 00:17:29,706
- Woo-hoo!

312
00:17:29,707 --> 00:17:34,439
- You know, she was just, like, fearless.

313
00:17:34,440 --> 00:17:38,099
She was the first woman
I ever saw do a backflip.

314
00:17:38,100 --> 00:17:41,493
- Going upside down back
then, it wasn't very common.

315
00:17:43,800 --> 00:17:47,539
- [Announcer] Backflip,
and she lands it perfectly.

316
00:17:47,540 --> 00:17:49,439
- [Reporter] Do you ever
double-backflip on a snowboard?

317
00:17:49,440 --> 00:17:51,839
- Yeah, I was either
gonna make it or break it,

318
00:17:51,840 --> 00:17:54,032
but I had to do it.

319
00:17:54,033 --> 00:17:57,325
(singer vocalizes)

320
00:17:57,326 --> 00:18:00,409
(soft guitar music)

321
00:18:05,250 --> 00:18:08,819
Couldn't have been
prouder of myself, really.

322
00:18:08,820 --> 00:18:10,833
It was a personal best.

323
00:18:12,330 --> 00:18:15,119
- I remember watching
Morgan do double-backies.

324
00:18:15,120 --> 00:18:18,059
And, you know, she would huck 'em off

325
00:18:18,060 --> 00:18:21,153
of jumps in the back bowls of Vail.

326
00:18:23,610 --> 00:18:26,952
- [Director] Were there
men doing double-backies?

327
00:18:26,953 --> 00:18:29,489
- Not that I ever saw.

328
00:18:29,490 --> 00:18:34,490
I had no knowledge of
anybody, male or female,

329
00:18:35,220 --> 00:18:39,299
doing double backflips back then.

330
00:18:39,300 --> 00:18:40,589
I just thought, well, this could be,

331
00:18:40,590 --> 00:18:43,289
every sponsor could use this for an ad.

332
00:18:43,290 --> 00:18:44,537
Crickets.

333
00:18:44,538 --> 00:18:45,538
(chuckles) Crickets.

334
00:18:46,650 --> 00:18:50,879
I felt like I just got
so swept under the rug,

335
00:18:50,880 --> 00:18:53,673
and I didn't understand why.

336
00:18:56,610 --> 00:18:59,279
- Morgan was ahead of her time,

337
00:18:59,280 --> 00:19:02,699
but the media landscape
was totally different then.

338
00:19:02,700 --> 00:19:05,669
If your footage didn't
end up in the right video

339
00:19:05,670 --> 00:19:09,449
or you didn't have
access to that VHS tape,

340
00:19:09,450 --> 00:19:11,339
there wasn't a digital footprint,

341
00:19:11,340 --> 00:19:15,959
so a lot of those accomplishments
by all of us in the '90s

342
00:19:15,960 --> 00:19:19,259
weren't necessarily fully
seen or acknowledged.

343
00:19:19,260 --> 00:19:24,260
- I'd like to leave a mark in the sport

344
00:19:24,360 --> 00:19:26,879
being a woman, being Morgan Lafonte.

345
00:19:26,880 --> 00:19:28,829
I'd like to leave my mark.

346
00:19:28,830 --> 00:19:31,679
The only way that I
would see women coming in

347
00:19:31,680 --> 00:19:34,174
was through the competition scenes.

348
00:19:34,175 --> 00:19:36,675
(light music)

349
00:19:38,490 --> 00:19:39,749
- That's where you were seen.

350
00:19:39,750 --> 00:19:42,119
That's where sponsors would approach you.

351
00:19:42,120 --> 00:19:45,693
So the contest is where all
the progression happened.

352
00:19:46,650 --> 00:19:48,209
- [Announcer] Women's
half pipe competition

353
00:19:48,210 --> 00:19:50,673
has come a long way in
just a few short years.

354
00:19:53,280 --> 00:19:55,889
- The first X Games in '97,

355
00:19:55,890 --> 00:19:57,869
put the spotlight on progression

356
00:19:57,870 --> 00:20:00,033
in a way that no other event had.

357
00:20:01,590 --> 00:20:05,549
- X Games had way more weight to it

358
00:20:05,550 --> 00:20:08,309
than any other contest.

359
00:20:08,310 --> 00:20:10,233
It was on mainstream TV.

360
00:20:12,450 --> 00:20:15,779
There is not many other
outlets for these sports,

361
00:20:15,780 --> 00:20:18,419
so it's like, that's
where everybody went to.

362
00:20:18,420 --> 00:20:20,489
It was like, where do you
go to watch snowboarding?

363
00:20:20,490 --> 00:20:22,319
Watch my X Games.

364
00:20:22,320 --> 00:20:24,809
- [Barrett] That was exposure at a level

365
00:20:24,810 --> 00:20:27,949
that people knew that,
like, it was time to shine.

366
00:20:27,950 --> 00:20:29,448
- [Announcer] Barrett, the first woman

367
00:20:29,449 --> 00:20:31,229
to spin off the big jump!

368
00:20:31,230 --> 00:20:33,719
- X Games kind of became that spot

369
00:20:33,720 --> 00:20:36,419
where you have all of
the best people there

370
00:20:36,420 --> 00:20:37,709
pushing it to the next level

371
00:20:37,710 --> 00:20:39,610
'cause they have to if they wanna win.

372
00:20:41,040 --> 00:20:42,569
- [Announcer] We've all
heard that great things

373
00:20:42,570 --> 00:20:43,829
come in small packages,

374
00:20:43,830 --> 00:20:46,167
and Barrett Christy is no exception.

375
00:20:47,130 --> 00:20:48,659
- As soon as I see someone do it,

376
00:20:48,660 --> 00:20:50,343
then I've gotta do it.

377
00:20:53,250 --> 00:20:54,779
Man, did I get lucky

378
00:20:54,780 --> 00:20:58,529
being in snowboarding at that moment.

379
00:20:58,530 --> 00:21:01,499
I knew that that was significant
not only for my career

380
00:21:01,500 --> 00:21:03,449
but for the sport as a whole,

381
00:21:03,450 --> 00:21:06,149
being seen by a mainstream audience

382
00:21:06,150 --> 00:21:07,229
on a whole different level,

383
00:21:07,230 --> 00:21:08,943
being taken seriously.

384
00:21:10,740 --> 00:21:12,719
- We could be shown to the world.

385
00:21:12,720 --> 00:21:15,809
And it created this big hype.

386
00:21:15,810 --> 00:21:18,513
It wasn't, like, a fringe sport anymore.

387
00:21:20,160 --> 00:21:24,419
- I think the Olympics were
threatened by the X Games.

388
00:21:24,420 --> 00:21:28,596
So they unilaterally came in and said,

389
00:21:28,597 --> 00:21:31,386
"Okay, snowboarding is going
to be part of the Olympics.

390
00:21:31,387 --> 00:21:33,606
"You're gonna fall under
the ski federation.

391
00:21:33,607 --> 00:21:35,706
"You're gonna wear the
same uniform all year,

392
00:21:35,707 --> 00:21:37,656
"and you're gonna have
the same coach all year

393
00:21:37,657 --> 00:21:38,999
"and the same sponsors."

394
00:21:39,000 --> 00:21:41,433
They wanted to run it
just like the ski team.

395
00:21:43,440 --> 00:21:45,359
- I think it's gonna
change the sport a lot,

396
00:21:45,360 --> 00:21:47,343
and maybe not for the best,

397
00:21:48,360 --> 00:21:51,146
- It's maybe a little egoistic
to go there, I don't know,

398
00:21:51,147 --> 00:21:53,703
I don't know if it's so
good for snowboarding.

399
00:21:56,040 --> 00:21:57,949
- Whatever noise was going on around me,

400
00:21:57,950 --> 00:22:01,259
it felt like a good move for me.

401
00:22:01,260 --> 00:22:04,019
It was still an opportunity
that nobody in their right mind

402
00:22:04,020 --> 00:22:07,443
that had a chance to
compete in would give up.

403
00:22:08,880 --> 00:22:12,539
- Nicola Thost won that Olympics.

404
00:22:12,540 --> 00:22:16,983
She always went big, and
she's, like, a full-on charger.

405
00:22:18,270 --> 00:22:22,529
But it wasn't really shown on TV.

406
00:22:22,530 --> 00:22:25,439
I remember going home
after winning a medal,

407
00:22:25,440 --> 00:22:29,913
and not one question was
asked about the Olympics.

408
00:22:31,770 --> 00:22:34,409
- I had recorded it on a VHS tape,

409
00:22:34,410 --> 00:22:37,049
this kind of crummy broadcast.

410
00:22:37,050 --> 00:22:38,519
And I remember I watched it after school.

411
00:22:38,520 --> 00:22:40,589
And I don't know if you realize

412
00:22:40,590 --> 00:22:42,809
that you can make really
big life decisions

413
00:22:42,810 --> 00:22:44,639
as a 14 year old.

414
00:22:44,640 --> 00:22:47,069
I just said right then and there,

415
00:22:47,070 --> 00:22:48,993
this is what I wanna do with my life.

416
00:22:53,859 --> 00:22:56,276
(indistinct)

417
00:22:57,150 --> 00:22:57,982
It's really crazy.

418
00:22:57,983 --> 00:23:01,679
Like, they have every item archived here.

419
00:23:01,680 --> 00:23:04,923
Like, every kit, every binding,

420
00:23:06,330 --> 00:23:07,833
everything you could imagine.

421
00:23:11,580 --> 00:23:16,053
These were the Sochi Olympic uniforms.

422
00:23:17,280 --> 00:23:19,469
And these corduroy,
they were, like, so nice

423
00:23:19,470 --> 00:23:21,449
unless you, like, decked
out as much as I did,

424
00:23:21,450 --> 00:23:24,089
because by the end of the
contest, mine were like,

425
00:23:24,090 --> 00:23:26,523
smeared in blue dye from the half pipe.

426
00:23:28,290 --> 00:23:31,229
Hey, this is my...

427
00:23:31,230 --> 00:23:33,749
Yeah, this is my first Burton board.

428
00:23:33,750 --> 00:23:36,449
My dad didn't really want me snowboarding.

429
00:23:36,450 --> 00:23:38,493
And my mom bought it for me,

430
00:23:39,450 --> 00:23:40,750
and I got it

431
00:23:42,510 --> 00:23:43,769
on Christmas Day.

432
00:23:43,770 --> 00:23:45,149
And Santa brought it,

433
00:23:45,150 --> 00:23:48,479
so my dad couldn't, like,
you know, get rid of it.

434
00:23:48,480 --> 00:23:50,339
My mom was, like, the real hero

435
00:23:50,340 --> 00:23:52,619
in getting me into snowboarding

436
00:23:52,620 --> 00:23:55,833
'cause I, my dad wasn't having it.

437
00:23:58,170 --> 00:24:01,960
- Kelly Clark was just,
like, this little tomboy

438
00:24:02,880 --> 00:24:07,619
She was always, like, a total go-getter.

439
00:24:07,620 --> 00:24:11,579
But nothing really came together for her,

440
00:24:11,580 --> 00:24:14,223
I'd say, until the 2002 Olympics.

441
00:24:16,410 --> 00:24:18,779
- In Salt Lake, they really did it right.

442
00:24:18,780 --> 00:24:21,809
They really built the courses right.

443
00:24:21,810 --> 00:24:24,979
And it was a showcase for progression.

444
00:24:24,980 --> 00:24:27,149
(crowd cheers)

445
00:24:27,150 --> 00:24:28,799
- I just took it one run at a time.

446
00:24:28,800 --> 00:24:30,719
And I knew if I landed on my feet,

447
00:24:30,720 --> 00:24:32,673
I had a real shot at an Olympic medal.

448
00:24:36,420 --> 00:24:39,423
- You know, Kelly didn't play it safe.

449
00:24:40,680 --> 00:24:43,289
- I went bigger, faster,

450
00:24:43,290 --> 00:24:45,363
bigger tricks than I'd ever done.

451
00:24:48,150 --> 00:24:50,009
- I remember watching her land that run

452
00:24:50,010 --> 00:24:52,679
and just knowing right away

453
00:24:52,680 --> 00:24:54,629
that that was the gold medal run.

454
00:24:54,630 --> 00:24:56,489
That doesn't always happen.

455
00:24:56,490 --> 00:24:57,869
It happened there.

456
00:24:57,870 --> 00:24:59,256
It was so clear.

457
00:24:59,257 --> 00:25:00,509
(crowd cheers)

458
00:25:00,510 --> 00:25:01,983
- I got to the finish area,

459
00:25:03,420 --> 00:25:06,449
I looked at my coach, and I did this,

460
00:25:06,450 --> 00:25:08,639
because we both knew I'd just won,

461
00:25:08,640 --> 00:25:11,129
and all we had to do
was wait for the scores.

462
00:25:11,130 --> 00:25:14,939
- It felt like, wow, we have
just progressed women's sports,

463
00:25:14,940 --> 00:25:17,729
women's snowboarding a
couple of years ahead

464
00:25:17,730 --> 00:25:19,358
in a single moment.

465
00:25:19,359 --> 00:25:21,659
(crowd applauds)

466
00:25:21,660 --> 00:25:24,419
I think she knew she was trailblazing

467
00:25:24,420 --> 00:25:26,399
and pioneering for women,

468
00:25:26,400 --> 00:25:29,099
and that what mattered
more than the victory

469
00:25:29,100 --> 00:25:30,986
was to progress the sport to her,

470
00:25:30,987 --> 00:25:35,207
and I think that's what
makes her such an icon.

471
00:25:35,208 --> 00:25:37,949
(soft electronic music)

472
00:25:37,950 --> 00:25:42,950
- The 2002 Olympics was, like,
a really big turning point.

473
00:25:44,340 --> 00:25:47,909
- It just became such a massive
kind of cultural movement.

474
00:25:47,910 --> 00:25:50,519
Snowboarding was everywhere.

475
00:25:50,520 --> 00:25:53,789
- It was, like, every single big company

476
00:25:53,790 --> 00:25:56,639
wanted a snowboarder to
represent their brand.

477
00:25:56,640 --> 00:25:57,940
- This looks pretty steep.

478
00:26:01,800 --> 00:26:03,899
It was Nike, it was Kellogg's.

479
00:26:03,900 --> 00:26:06,942
I had Pop-Tarts, Apple Jacks boxes.

480
00:26:06,943 --> 00:26:09,269
(crowd cheers)

481
00:26:09,270 --> 00:26:10,409
- Snowboarding's changed.

482
00:26:10,410 --> 00:26:12,179
Like, they were really shifting

483
00:26:12,180 --> 00:26:15,183
to, like, almost like rock star status.

484
00:26:17,490 --> 00:26:20,429
- Letterman, Leno, Katie Couric.

485
00:26:20,430 --> 00:26:21,830
Taught her how to snowboard.

486
00:26:23,160 --> 00:26:25,209
- It actually looks easy.

487
00:26:25,210 --> 00:26:28,043
(audience laughs)

488
00:26:28,950 --> 00:26:32,969
- The lines between pro
snowboarder or celebrity

489
00:26:32,970 --> 00:26:34,413
were definitely blurred.

490
00:26:36,090 --> 00:26:38,279
We were really just, like, hanging out,

491
00:26:38,280 --> 00:26:41,669
with Justin Timberlake or Pink

492
00:26:41,670 --> 00:26:44,999
or Tommy Lee or whoever it might be.

493
00:26:45,000 --> 00:26:47,943
So it was a pretty wild time.

494
00:26:49,830 --> 00:26:52,469
- It's just, like,
traveling around the world,

495
00:26:52,470 --> 00:26:55,079
crazy parties, huge premieres.

496
00:26:55,080 --> 00:26:57,993
It was like our own little mini Hollywood.

497
00:27:00,900 --> 00:27:03,959
- That was the Shaun White, like, era.

498
00:27:03,960 --> 00:27:05,999
It was huge.

499
00:27:06,000 --> 00:27:09,539
- In the early 2000s,
there was a lot of money

500
00:27:09,540 --> 00:27:13,229
thrown into snowboarding in
the contest side of things,

501
00:27:13,230 --> 00:27:17,489
- She has had the season
of a lifetime so far.

502
00:27:17,490 --> 00:27:19,307
Last night, she won $10,000

503
00:27:20,434 --> 00:27:24,140
Ladies and gentlemen, our
champion, Kelly Clark!

504
00:27:24,141 --> 00:27:25,742
(crowd cheers)

505
00:27:25,743 --> 00:27:27,359
- You could make a living
in the contest scene

506
00:27:27,360 --> 00:27:28,233
with prize money.

507
00:27:29,310 --> 00:27:31,739
10 Gs here, 20 Gs there,

508
00:27:31,740 --> 00:27:33,123
or win a car.

509
00:27:34,440 --> 00:27:36,349
The contests provided.

510
00:27:36,350 --> 00:27:39,933
(upbeat grunge rock music)

511
00:27:49,970 --> 00:27:54,387
(upbeat grunge rock music continues)

512
00:27:55,513 --> 00:27:58,757
♪ Night and day ♪

513
00:27:58,758 --> 00:28:03,758
♪ I only want you when you're gone ♪

514
00:28:05,310 --> 00:28:10,310
♪ I can't stop dreaming about ♪

515
00:28:11,883 --> 00:28:14,943
♪ Let's even the score ♪

516
00:28:14,944 --> 00:28:16,766
♪ I'll be a good girl ♪

517
00:28:16,767 --> 00:28:25,768
♪ Good girl, good girl, good girl ♪

518
00:28:25,769 --> 00:28:30,019
♪ I said I'll be a good girl baby ♪

519
00:28:31,490 --> 00:28:35,459
- It was really fun to be a
part of, like, the golden age,

520
00:28:35,460 --> 00:28:38,103
like, as I like to call
it, of snowboarding,

521
00:28:39,090 --> 00:28:41,549
- It was like we were the darlings,

522
00:28:41,550 --> 00:28:45,059
because there was a youthfulness to it,

523
00:28:45,060 --> 00:28:48,633
and I think that brands
inevitably were attracted to that.

524
00:28:50,220 --> 00:28:51,869
- Tara was their perfect girl

525
00:28:51,870 --> 00:28:53,883
to, like, put on the billboards, right?

526
00:28:54,840 --> 00:28:56,489
I mean, she had the attitude,

527
00:28:56,490 --> 00:28:59,309
she had the look, she had the skills.

528
00:28:59,310 --> 00:29:03,693
She became something bigger
than snowboarding for a while.

529
00:29:04,620 --> 00:29:08,249
- Tara won eight X Games medals.

530
00:29:08,250 --> 00:29:11,459
She was rider of the year multiple times.

531
00:29:11,460 --> 00:29:13,289
She was in the movie "Out Cold"

532
00:29:13,290 --> 00:29:15,719
and was also in the movie "Chalet Girl."

533
00:29:15,720 --> 00:29:19,630
Tara Dakides is Tara Dakides
in both of those movies.

534
00:29:19,631 --> 00:29:23,579
- Yeah, that's Tara.
- Tara Dakides?

535
00:29:23,580 --> 00:29:25,769
- I think she just kind of
checked all those boxes,

536
00:29:25,770 --> 00:29:30,057
that mainstream media was, like,
"This girl is a superstar."

537
00:29:30,930 --> 00:29:33,269
- She seemed so unattainable.

538
00:29:33,270 --> 00:29:35,219
Like, she was such a badass.

539
00:29:35,220 --> 00:29:38,129
And she had all the
credibility with all the guys.

540
00:29:38,130 --> 00:29:42,783
Like, she was this woman that
just radiated progression.

541
00:29:46,290 --> 00:29:50,219
- We became friends before
we started shooting together.

542
00:29:50,220 --> 00:29:52,919
And she is somebody who
really encouraged me

543
00:29:52,920 --> 00:29:54,243
in my photography.

544
00:29:55,136 --> 00:29:58,469
♪ Wasting time again ♪

545
00:29:58,470 --> 00:30:03,059
Tara did not like being told
she couldn't do something.

546
00:30:03,060 --> 00:30:04,739
She did every single sport

547
00:30:04,740 --> 00:30:07,799
and arguably could have gone pro, I think,

548
00:30:07,800 --> 00:30:09,430
at any of those sports.

549
00:30:09,431 --> 00:30:11,711
♪ Wasting time again ♪

550
00:30:11,712 --> 00:30:15,791
♪ I'm wasting, I'm wasting time ♪

551
00:30:15,792 --> 00:30:18,209
(car grinds)

552
00:30:21,731 --> 00:30:23,087
- What's your name again?
- Tara.

553
00:30:23,088 --> 00:30:23,939
- Okay, and you're, like,

554
00:30:23,940 --> 00:30:25,760
a national snowboarding champion, right?

555
00:30:25,761 --> 00:30:26,919
- Yeah.

556
00:30:26,920 --> 00:30:27,760
- Right on

557
00:30:29,233 --> 00:30:31,829
... I know, I'm a snowboarder girl.

558
00:30:31,830 --> 00:30:34,413
- Okay, this is a lot
warmer than snowboarding.

559
00:30:37,491 --> 00:30:40,074
(engine whirs)

560
00:30:42,000 --> 00:30:43,068
- Ready?

561
00:30:43,069 --> 00:30:45,652
(engine whirs)

562
00:30:54,333 --> 00:30:55,829
- I almost feel like she was addicted

563
00:30:55,830 --> 00:30:57,449
to pushing those limits.

564
00:30:57,450 --> 00:30:59,862
Like, I'm like, Tara, everything
doesn't have to be a fight.

565
00:30:59,863 --> 00:31:01,109
(laughs)

566
00:31:01,110 --> 00:31:04,019
But I think she was so
used to just trailblazing,

567
00:31:04,020 --> 00:31:06,303
that, like, she knew that was her calling.

568
00:31:07,620 --> 00:31:10,503
- She was such a great businesswoman.

569
00:31:11,460 --> 00:31:14,189
And I don't think she was chasing fame.

570
00:31:14,190 --> 00:31:15,839
I think she really made the most

571
00:31:15,840 --> 00:31:17,673
of all of the opportunities.

572
00:31:19,530 --> 00:31:23,403
In comparison, there was
riders like Janna Meyen.

573
00:31:25,080 --> 00:31:27,299
This is one of my favorite photos I shot,

574
00:31:27,300 --> 00:31:30,599
and it's Tara kicking dirt on Janna.

575
00:31:30,600 --> 00:31:32,219
We went to an old ghost town,

576
00:31:32,220 --> 00:31:34,499
and I thought it would be kind of fun

577
00:31:34,500 --> 00:31:35,789
just to play up the drama

578
00:31:35,790 --> 00:31:38,913
that X Games and everyone
built around those two.

579
00:31:40,170 --> 00:31:42,929
Oh, yeah, here's a double flip off.

580
00:31:42,930 --> 00:31:44,939
Janna is sleeping in Tara's,

581
00:31:44,940 --> 00:31:46,289
we'll call it the I Love Me Room

582
00:31:46,290 --> 00:31:48,183
with all Tara's trophies.

583
00:31:49,320 --> 00:31:50,152
- Oh, great.

584
00:31:50,153 --> 00:31:51,749
- [Susie] So this is
what Janna wakes up to.

585
00:31:51,750 --> 00:31:52,770
- I hate that wall.

586
00:31:52,771 --> 00:31:54,599
(Susie laughs)

587
00:31:54,600 --> 00:31:56,789
All those trophies taunting me.

588
00:31:56,790 --> 00:31:59,286
They're just like, "You suck, you suck."

589
00:31:59,287 --> 00:32:02,609
"You'll never own this many
trophies, ha-ha-ha-ha."

590
00:32:02,610 --> 00:32:04,309
I think I have a wall
of shame at my house.

591
00:32:04,310 --> 00:32:07,349
(both laugh)

592
00:32:07,350 --> 00:32:08,183
Freakin' Tara.

593
00:32:09,042 --> 00:32:12,459
(soft electronic music)

594
00:32:14,910 --> 00:32:17,309
- Janna did not enjoy being interviewed

595
00:32:17,310 --> 00:32:20,819
or being in front of the
camera in an overt way.

596
00:32:20,820 --> 00:32:22,533
She just wanted to snowboard.

597
00:32:25,020 --> 00:32:26,369
- Janna was a boss, dude.

598
00:32:26,370 --> 00:32:28,319
She came on the scene,

599
00:32:28,320 --> 00:32:32,609
just annihilated every girl. (laughs)

600
00:32:32,610 --> 00:32:35,403
And she had a really different demeanor.

601
00:32:37,410 --> 00:32:39,449
- She was pure, like, raw.

602
00:32:39,450 --> 00:32:41,489
Sick style and going huge,

603
00:32:41,490 --> 00:32:43,983
and just, like, had the respect of people.

604
00:32:47,160 --> 00:32:49,949
- Janna grew up as a pro snowboarder

605
00:32:49,950 --> 00:32:53,013
She was 13 when she was sponsored,

606
00:32:54,870 --> 00:32:58,229
- When Janna Meyen dropped
in, she was charging it

607
00:32:58,230 --> 00:33:02,823
and she had style, and people
were talking about her.

608
00:33:03,720 --> 00:33:07,049
She brought a new-school energy

609
00:33:07,050 --> 00:33:08,999
to women's snowboarding

610
00:33:09,000 --> 00:33:10,893
that didn't exist yet.

611
00:33:13,230 --> 00:33:15,989
- She got robbed a little bit.

612
00:33:15,990 --> 00:33:20,069
as far as just being able to
snowboard for the fun of it.

613
00:33:20,070 --> 00:33:22,593
That was her job.

614
00:33:23,610 --> 00:33:25,889
There was some heaviness around it.

615
00:33:25,890 --> 00:33:28,829
And I think it was maybe
the expectations she felt,

616
00:33:28,830 --> 00:33:30,119
it's like, all right, you have to ride

617
00:33:30,120 --> 00:33:32,433
this dance monkey dance kind of vibe.

618
00:33:34,260 --> 00:33:36,479
- She saw so much through her career,

619
00:33:36,480 --> 00:33:39,269
and the culture within
competitive snowboarding

620
00:33:39,270 --> 00:33:41,013
changed so much during then.

621
00:33:43,086 --> 00:33:44,159
- It was a weird time.

622
00:33:44,160 --> 00:33:46,889
There were certainly big-name companies

623
00:33:46,890 --> 00:33:48,419
that came in that didn't get it,

624
00:33:48,420 --> 00:33:50,009
that just wanted a piece of it

625
00:33:50,010 --> 00:33:54,419
but didn't really grasp
what the culture was about.

626
00:33:54,420 --> 00:33:56,399
- It's a culture based in rebellion.

627
00:33:56,400 --> 00:34:01,319
But then because of fucking
capitalism, it got hijacked.

628
00:34:01,320 --> 00:34:05,399
- There were different people in charge,

629
00:34:05,400 --> 00:34:07,379
and they weren't snowboarders.

630
00:34:07,380 --> 00:34:09,506
So it was, like, a battle.

631
00:34:09,507 --> 00:34:10,709
(chimes chime)

632
00:34:10,710 --> 00:34:12,959
- A lot of it was exploitive

633
00:34:12,960 --> 00:34:15,633
and irritating and goofy.

634
00:34:17,760 --> 00:34:19,109
- The more brands coming in

635
00:34:19,110 --> 00:34:21,989
and spending on snowboarding
the better, right?

636
00:34:21,990 --> 00:34:25,194
That means, you know, the
athletes can be better paid,

637
00:34:25,195 --> 00:34:27,303
the events can be better.

638
00:34:28,530 --> 00:34:31,289
But if they don't understand your culture

639
00:34:31,290 --> 00:34:35,249
and they're not authentic to that culture,

640
00:34:35,250 --> 00:34:38,159
then there can definitely be a downside.

641
00:34:38,160 --> 00:34:41,306
You know, a woman may have
been sponsored by how she looks

642
00:34:41,307 --> 00:34:43,233
and not necessarily on her riding.

643
00:34:44,100 --> 00:34:47,639
- You had to be pretty
and cute and fun and happy

644
00:34:47,640 --> 00:34:50,450
and dancing. (chuckles)

645
00:34:50,451 --> 00:34:53,369
And it was very different

646
00:34:53,370 --> 00:34:56,973
from how men were
marketed in snowboarding.

647
00:34:58,350 --> 00:35:01,199
- I'm more being seen and known

648
00:35:01,200 --> 00:35:04,469
as a model for these companies

649
00:35:04,470 --> 00:35:08,253
rather than also having the
focus be of my snowboarding.

650
00:35:09,690 --> 00:35:13,859
- Roxy was on both sides of the coin.

651
00:35:13,860 --> 00:35:15,719
It had, like, the perfect balance

652
00:35:15,720 --> 00:35:20,249
of, like, you can be
beautiful, powerful, talented.

653
00:35:20,250 --> 00:35:24,149
Like, you know, you can
travel the globe. (laughs)

654
00:35:24,150 --> 00:35:26,879
That's what I wanted,
I wanted all of that.

655
00:35:26,880 --> 00:35:29,793
But you do have to be pretty.

656
00:35:30,780 --> 00:35:33,659
- It was like, this is
what you're supposed to be,

657
00:35:33,660 --> 00:35:35,339
and if you're anything outside of it,

658
00:35:35,340 --> 00:35:36,719
like, it's shocking,

659
00:35:36,720 --> 00:35:39,569
and people will criticize
you and talk shit

660
00:35:39,570 --> 00:35:41,249
and kind of like tear you down.

661
00:35:41,250 --> 00:35:42,306
Like, "This is what you're for.

662
00:35:42,307 --> 00:35:44,166
"You're for looking good

663
00:35:44,167 --> 00:35:46,473
"and for us to sexualize you," you know?

664
00:35:48,780 --> 00:35:53,129
- There was definitely, like,
this sexualization of women.

665
00:35:53,130 --> 00:35:55,383
That was everywhere in the industry.

666
00:35:56,790 --> 00:36:00,209
- Does it help sell snowboards
to have somebody in a bikini?

667
00:36:00,210 --> 00:36:03,599
Like, not at all, actually.

668
00:36:03,600 --> 00:36:05,373
But I did have bikini shoots.

669
00:36:06,960 --> 00:36:09,756
I saw people say, "Well,
I love snowboarding,

670
00:36:09,757 --> 00:36:11,909
"and this is an opportunity
that I have to take,"

671
00:36:11,910 --> 00:36:14,099
because there wasn't a lot
of opportunity for women.

672
00:36:14,100 --> 00:36:16,349
So if that was the
opportunity they were getting,

673
00:36:16,350 --> 00:36:18,029
they would jump at it.

674
00:36:18,030 --> 00:36:21,479
- A lot of the top girls did do that,

675
00:36:21,480 --> 00:36:23,459
and it did help their marketability.

676
00:36:23,460 --> 00:36:27,040
It did help them, you
know, get more brand deals

677
00:36:28,080 --> 00:36:29,999
And if they feel empowered,

678
00:36:30,000 --> 00:36:32,493
then who am I to judge?

679
00:36:33,930 --> 00:36:36,179
- The saddest thing for me to watch

680
00:36:36,180 --> 00:36:39,329
was some women with incredible talent

681
00:36:39,330 --> 00:36:41,669
not getting opportunities.

682
00:36:41,670 --> 00:36:44,370
Some of them were much better
at snowboarding than me.

683
00:36:47,610 --> 00:36:48,869
- It was time in the industry

684
00:36:48,870 --> 00:36:51,209
for there to be another side of the story

685
00:36:51,210 --> 00:36:53,789
and be like, yeah, there's
also this other girl

686
00:36:53,790 --> 00:36:55,649
who we can put darker eyeliner on,

687
00:36:55,650 --> 00:36:57,050
and she's like the bad girl.

688
00:36:58,560 --> 00:37:01,769
- Hadar was the living
example that I was able to see

689
00:37:01,770 --> 00:37:05,099
where I didn't have to be feminine.

690
00:37:05,100 --> 00:37:06,599
I could be loud.

691
00:37:06,600 --> 00:37:08,939
I didn't have to conform.

692
00:37:08,940 --> 00:37:10,983
And it's okay if people don't like you.

693
00:37:13,260 --> 00:37:15,539
- When I, like, saw Hadar and Des,

694
00:37:15,540 --> 00:37:17,369
I was like, those girls are on my team.

695
00:37:17,370 --> 00:37:20,609
Those are the fuckin' dirtbags
that aren't gonna bend

696
00:37:20,610 --> 00:37:22,889
to this cultural expectation

697
00:37:22,890 --> 00:37:25,090
that we, like, ride
good and look good, too.

698
00:37:27,870 --> 00:37:31,180
- All of that came about
because there were no voices

699
00:37:32,250 --> 00:37:36,209
saying, like, "No, this is
what women's snowboarding is."

700
00:37:36,210 --> 00:37:39,749
It was all dudes deciding

701
00:37:39,750 --> 00:37:42,839
how women were gonna be
portrayed in snowboarding.

702
00:37:42,840 --> 00:37:45,209
Like, I literally can't remember working

703
00:37:45,210 --> 00:37:48,749
or talking to anyone else in
the industry who was a female,

704
00:37:48,750 --> 00:37:50,823
except for Susie Floros.

705
00:37:51,727 --> 00:37:54,089
- "Snowboarder Magazine"
has been in circulation

706
00:37:54,090 --> 00:37:55,559
for 20 years,

707
00:37:55,560 --> 00:37:59,219
and Natasza Zurek was the first
female to ever get a cover.

708
00:37:59,220 --> 00:38:00,539
And that was last year.

709
00:38:00,540 --> 00:38:02,253
So as you can see, women--

710
00:38:02,254 --> 00:38:03,086
- Seriously?
- Yeah.

711
00:38:03,087 --> 00:38:04,079
- [Speaker] Seriously,
that was a big thing

712
00:38:04,080 --> 00:38:05,669
when she got that cover.

713
00:38:05,670 --> 00:38:07,219
- Yes, if it wasn't for me there,

714
00:38:07,220 --> 00:38:10,673
the content would not have existed.

715
00:38:10,674 --> 00:38:12,974
So we really had to fight
to make that happen.

716
00:38:14,190 --> 00:38:16,919
- Susie Floros, before she
was the Burton team manager,

717
00:38:16,920 --> 00:38:19,199
she was working for
"Snowboarder Magazine,"

718
00:38:19,200 --> 00:38:21,149
and she worked her way up to the top.

719
00:38:21,150 --> 00:38:22,859
And that was a big deal back then.

720
00:38:22,860 --> 00:38:27,053
Like, no women had that kind
of influence on the media.

721
00:38:27,054 --> 00:38:29,554
(soft music)

722
00:38:31,290 --> 00:38:35,163
- Yeah, so I always had a
camera kind of on hand, so.

723
00:38:36,000 --> 00:38:37,229
Yeah, here's Leanne.

724
00:38:37,230 --> 00:38:39,329
I shot this photo of Leanne,

725
00:38:39,330 --> 00:38:42,329
and wrote this column,
"The Ride Date." (chuckles)

726
00:38:42,330 --> 00:38:45,177
Another, "You Know What In a Ski Town."

727
00:38:47,370 --> 00:38:48,839
Working in snowboard media,

728
00:38:48,840 --> 00:38:52,113
my first opportunity was
with Transworld Business,

729
00:38:52,950 --> 00:38:55,653
and then I just started
working for all the magazines.

730
00:38:57,120 --> 00:39:00,119
Some of the women I looked
up to were Melissa Larsen,

731
00:39:00,120 --> 00:39:02,703
Jennifer Sherowski and Annie Fast.

732
00:39:04,290 --> 00:39:07,709
Even with women at the
helm of "Transworld,"

733
00:39:07,710 --> 00:39:10,383
one of the biggest snowboard
magazines at the time,

734
00:39:11,340 --> 00:39:13,979
the women still didn't get

735
00:39:13,980 --> 00:39:15,989
a ton of coverage in the magazine.

736
00:39:15,990 --> 00:39:18,153
And I think there's many factors for that.

737
00:39:19,696 --> 00:39:24,089
It's like if you look at the
roster of staff photographers,

738
00:39:24,090 --> 00:39:28,503
how many female photographers
were on a staff of a magazine?

739
00:39:30,090 --> 00:39:32,009
- How many women owned companies?

740
00:39:32,010 --> 00:39:34,139
How many women team managers are there,

741
00:39:34,140 --> 00:39:36,179
how many women are sitting at the table

742
00:39:36,180 --> 00:39:38,369
when decisions are being made?

743
00:39:38,370 --> 00:39:39,843
That's the disparity.

744
00:39:41,550 --> 00:39:45,389
- In 2002, Jake and I were in a meeting

745
00:39:45,390 --> 00:39:47,579
of all of our global directors

746
00:39:47,580 --> 00:39:49,109
And there were 25 people

747
00:39:49,110 --> 00:39:52,349
and there were two women in the room.

748
00:39:52,350 --> 00:39:54,149
And I will always remember

749
00:39:54,150 --> 00:39:57,546
when Jake turned to me and
said, "This isn't good.

750
00:39:57,547 --> 00:40:01,197
"This does not bode well for our future."

751
00:40:02,970 --> 00:40:06,839
We really were becoming
a male-dominated culture,

752
00:40:06,840 --> 00:40:09,179
which we had never intended.

753
00:40:09,180 --> 00:40:12,209
And your culture can
kind of get away from you

754
00:40:12,210 --> 00:40:13,983
if you're not proactive.

755
00:40:16,650 --> 00:40:20,429
- Women are 35% of the snowboard market.

756
00:40:20,430 --> 00:40:23,373
The question is, do you
want that to change?

757
00:40:24,570 --> 00:40:27,179
I think the perception is
that, like, for a long time,

758
00:40:27,180 --> 00:40:28,799
is that women didn't want to snowboard,

759
00:40:28,800 --> 00:40:30,629
they weren't into action sports.

760
00:40:30,630 --> 00:40:33,176
But sometimes the way that you get into it

761
00:40:33,177 --> 00:40:35,249
and the way that the sport is marketed

762
00:40:35,250 --> 00:40:38,103
doesn't scream available for you.

763
00:40:39,270 --> 00:40:43,079
- I straight-up used to
watch videos of, like,

764
00:40:43,080 --> 00:40:44,699
guys who kind of looked like girls,

765
00:40:44,700 --> 00:40:45,993
like, they were, like,

766
00:40:47,130 --> 00:40:49,499
smaller guys with long hair, you know?

767
00:40:49,500 --> 00:40:51,389
And I would, like, squint my eyes

768
00:40:51,390 --> 00:40:53,459
and watch the whole part being like,

769
00:40:53,460 --> 00:40:56,260
this is what it looks like,
a girl riding on this level.

770
00:40:57,720 --> 00:41:01,949
And then the Marie, "Any
Means" part came out,

771
00:41:01,950 --> 00:41:03,800
and that straight-up changed my life.

772
00:41:04,680 --> 00:41:06,929
- It was my first year filming,

773
00:41:06,930 --> 00:41:09,359
I was not aware of how much

774
00:41:09,360 --> 00:41:13,349
that could have made an impact at all.

775
00:41:13,350 --> 00:41:17,309
For me, what John Cavan
did was life-changing,

776
00:41:17,310 --> 00:41:19,919
like, as far as my snowboarding.

777
00:41:19,920 --> 00:41:23,399
He had this meeting happen
with the whole team,

778
00:41:23,400 --> 00:41:26,616
and he told all the guys,
"Marie's gonna have a full part.

779
00:41:26,617 --> 00:41:28,266
"I expect you to show up for her

780
00:41:28,267 --> 00:41:30,876
"and be as supportive as you can.

781
00:41:30,877 --> 00:41:35,129
"And she's just as important
as every single one of you."

782
00:41:35,130 --> 00:41:36,809
If it wasn't for this part,

783
00:41:36,810 --> 00:41:38,969
like, you know, who knows
what would've happened?

784
00:41:38,970 --> 00:41:42,509
Because it was really
what put me on the stage.

785
00:41:42,510 --> 00:41:45,550
- The women's rider of the year

786
00:41:45,551 --> 00:41:47,638
is Marie-France Roy!

787
00:41:47,639 --> 00:41:49,441
(crowd chants)

788
00:41:49,442 --> 00:41:50,879
- I was lucky, I was lucky that the team

789
00:41:50,880 --> 00:41:53,519
generally was really supportive,

790
00:41:53,520 --> 00:41:57,329
because for women, it was the usual

791
00:41:57,330 --> 00:42:01,113
to feel that, at any moment,
you could be excluded.

792
00:42:03,600 --> 00:42:06,389
- It was like scratching tooth and nail,

793
00:42:06,390 --> 00:42:10,379
trying to get into these
male-dominated film projects.

794
00:42:10,380 --> 00:42:12,929
I had an experience where I was able

795
00:42:12,930 --> 00:42:14,249
to film with one of those,

796
00:42:14,250 --> 00:42:15,629
and my sponsors gave them money,

797
00:42:15,630 --> 00:42:19,319
and I filmed all year, and I
was so stoked on getting shots.

798
00:42:19,320 --> 00:42:20,286
And at the end of the
year, they were like,

799
00:42:20,287 --> 00:42:23,729
"Oh, we didn't have time to
look through your footage,"

800
00:42:23,730 --> 00:42:26,403
and I just didn't get footage in the film.

801
00:42:27,420 --> 00:42:28,840
It was a slap in the face

802
00:42:30,600 --> 00:42:33,419
- We had all been given a
certain amount of opportunity.

803
00:42:33,420 --> 00:42:36,119
We all had sponsor support,

804
00:42:36,120 --> 00:42:40,859
we all had ability, we all had this dream.

805
00:42:40,860 --> 00:42:42,779
But there was something missing.

806
00:42:42,780 --> 00:42:43,613
And it's like,

807
00:42:45,000 --> 00:42:47,759
are you waiting for an opportunity
to be presented to you,

808
00:42:47,760 --> 00:42:49,983
or do you go and create an opportunity?

809
00:42:51,300 --> 00:42:53,699
- [Tiffany] I want to be
a part of making women

810
00:42:53,700 --> 00:42:58,700
in any type of alternative
sport more popular.

811
00:42:59,130 --> 00:43:00,753
We're creating this market.

812
00:43:03,990 --> 00:43:06,089
- We got a taste of it
with "Hardly Angels,"

813
00:43:06,090 --> 00:43:09,453
and the first all-womens films,

814
00:43:10,770 --> 00:43:14,733
but Misschief really just
got the ball rolling.

815
00:43:16,350 --> 00:43:19,049
- [Robin] Fabia and
Amber, who did Misschief,

816
00:43:19,050 --> 00:43:22,893
set major tones for forward
progression for women.

817
00:43:24,750 --> 00:43:26,399
- Seeing "As If!"

818
00:43:26,400 --> 00:43:29,193
really sparked my interest
to ride with the girls.

819
00:43:30,420 --> 00:43:33,629
There was just more
opportunity to get more shots

820
00:43:33,630 --> 00:43:36,569
and to put a full part together

821
00:43:36,570 --> 00:43:38,579
and to ride what I wanted to ride.

822
00:43:38,580 --> 00:43:41,339
I wouldn't necessarily be
tagging along with the guys,

823
00:43:41,340 --> 00:43:43,473
I'd be riding with more of my peers.

824
00:43:45,630 --> 00:43:46,949
So I think that was where

825
00:43:46,950 --> 00:43:50,849
I kind of, like, matured into this filmer.

826
00:43:50,850 --> 00:43:53,763
Like, I didn't always focus on contests.

827
00:43:56,460 --> 00:44:00,179
- Amber Stackhouse and
Fabia got really burnt out

828
00:44:00,180 --> 00:44:02,433
after doing two films back to back,

829
00:44:03,450 --> 00:44:05,700
and I remember looking
around and being like,

830
00:44:06,540 --> 00:44:07,743
we gotta keep it going.

831
00:44:10,200 --> 00:44:13,679
- Leanne was able to
rally a bunch of money,

832
00:44:13,680 --> 00:44:14,512
a bunch of support,

833
00:44:14,513 --> 00:44:18,663
and we were able to make
the first Runway Films.

834
00:44:20,190 --> 00:44:25,190
- I was so motivated by
wanting more women to be seen.

835
00:44:25,941 --> 00:44:29,358
(soft electronic music)

836
00:44:31,320 --> 00:44:34,109
- That part that I filmed
in Leanne's project,

837
00:44:34,110 --> 00:44:37,889
it was the first example
that I experienced

838
00:44:37,890 --> 00:44:39,869
in resource sharing and acceptance

839
00:44:39,870 --> 00:44:42,213
and camaraderie and inclusion.

840
00:44:49,214 --> 00:44:51,709
- I just felt so inspired that
I got to be in this world.

841
00:44:51,710 --> 00:44:53,609
It felt like this bubble,

842
00:44:53,610 --> 00:44:55,448
and I just never wanted it to pop.

843
00:44:55,449 --> 00:44:58,079
(laughs)

844
00:44:58,080 --> 00:45:00,869
- [Reporter 1] The opening
bell is going to ring

845
00:45:00,870 --> 00:45:02,729
in five seconds.

846
00:45:02,730 --> 00:45:05,279
And to be honest with
you, we wish it wouldn't.

847
00:45:05,280 --> 00:45:06,839
- [Reporter 2] The Nasdaq,
everything and more

848
00:45:06,840 --> 00:45:07,919
has been completely wiped out.

849
00:45:07,920 --> 00:45:09,899
- [Reporter 3] Traders say
this is the craziest day

850
00:45:09,900 --> 00:45:11,669
they have ever seen in these markets.

851
00:45:11,670 --> 00:45:12,899
- There was all these things happening

852
00:45:12,900 --> 00:45:15,419
outside our snowboard industry

853
00:45:15,420 --> 00:45:18,329
that were precursors to
the financial collapse,

854
00:45:18,330 --> 00:45:21,063
which, in turn, collapsed
the snowboard industry.

855
00:45:22,650 --> 00:45:25,409
- There's only so long

856
00:45:25,410 --> 00:45:28,886
that companies can just
be dishin' out money

857
00:45:28,887 --> 00:45:31,349
and dishin' out money
and havin' a good time,

858
00:45:31,350 --> 00:45:33,603
but maybe those numbers
don't quite line up.

859
00:45:34,536 --> 00:45:37,036
(soft music)

860
00:45:40,500 --> 00:45:44,639
- It's entertainment and
it's clothing and gear,

861
00:45:44,640 --> 00:45:48,389
and that's probably what
people go away from first

862
00:45:48,390 --> 00:45:50,190
when they're gonna save their money.

863
00:45:51,060 --> 00:45:53,609
- During the recession, unfortunately,

864
00:45:53,610 --> 00:45:56,669
the women's side of things
was hit the hardest.

865
00:45:56,670 --> 00:45:58,229
- That's usually the first thing

866
00:45:58,230 --> 00:46:01,589
that gets cut during economic downturns,

867
00:46:01,590 --> 00:46:04,619
are any kind of diversity initiatives.

868
00:46:04,620 --> 00:46:07,199
A company might say they
have a real commitment to it

869
00:46:07,200 --> 00:46:11,459
until they've gotta, you
know, cut 10% of their budget.

870
00:46:11,460 --> 00:46:13,116
They said, "Oh, this is just an extra

871
00:46:13,117 --> 00:46:14,669
"feel good kind of thing."

872
00:46:14,670 --> 00:46:18,179
And it's like, no, this is the
health of your organization

873
00:46:18,180 --> 00:46:20,073
for the long term.

874
00:46:21,990 --> 00:46:23,099
- As Tara's friend,

875
00:46:23,100 --> 00:46:26,339
it was hard to see the end of her career.

876
00:46:26,340 --> 00:46:30,903
She lost some pretty
major sponsorship dollars.

877
00:46:32,550 --> 00:46:34,889
- Victoria got fired.

878
00:46:34,890 --> 00:46:36,033
It was devastating.

879
00:46:37,170 --> 00:46:41,069
- I think it was a big loss
for the snowboard industry.

880
00:46:41,070 --> 00:46:45,033
Tara or Victoria would've
had so much more to offer.

881
00:46:46,050 --> 00:46:49,829
- Seeing the most established
riders of our time

882
00:46:49,830 --> 00:46:51,539
getting cut from brands

883
00:46:51,540 --> 00:46:54,246
sent a message to everyone below that,

884
00:46:54,247 --> 00:46:57,869
"You're disposable, "and, like,
"We don't care about you."

885
00:46:57,870 --> 00:47:02,699
For the generation right
below me, it was very dire.

886
00:47:02,700 --> 00:47:06,003
It almost seemed like their
dreams were cut short.

887
00:47:09,360 --> 00:47:12,329
- If there was, one girl on the team,

888
00:47:12,330 --> 00:47:14,099
it usually was a full team.

889
00:47:14,100 --> 00:47:17,639
Like, you couldn't get in
there if you were a woman.

890
00:47:17,640 --> 00:47:19,349
- It wasn't equal by any means.

891
00:47:19,350 --> 00:47:21,089
Like, there wasn't five
guys and five girls,

892
00:47:21,090 --> 00:47:22,773
there was 10 guys and one girl.

893
00:47:23,670 --> 00:47:27,719
- There's always more budget
for a 15th dude on the team,

894
00:47:27,720 --> 00:47:30,059
but no, another girl, no,
there's no money for that.

895
00:47:30,060 --> 00:47:33,042
Like, what? (laughs)

896
00:47:33,043 --> 00:47:36,419
- I remember a point in time
where I approached a brand,

897
00:47:36,420 --> 00:47:39,029
and then I heard they
had signed another girl,

898
00:47:39,030 --> 00:47:42,569
and I was like, oh, there's
no point even asking.

899
00:47:42,570 --> 00:47:44,489
- It was, like, an assumption right there.

900
00:47:44,490 --> 00:47:47,039
And most of the time, they were right.

901
00:47:47,040 --> 00:47:49,889
There was no room for another one.

902
00:47:49,890 --> 00:47:51,719
- There was a lot of competition

903
00:47:51,720 --> 00:47:53,579
in and amongst the women themselves

904
00:47:53,580 --> 00:47:55,199
to try and get these opportunities

905
00:47:55,200 --> 00:47:57,250
because they were so few and far between.

906
00:47:58,590 --> 00:48:03,089
- I remember feeling this sense of pride

907
00:48:03,090 --> 00:48:06,989
that I was chosen to be
part of these film crews,

908
00:48:06,990 --> 00:48:11,069
but it also did feel unfair

909
00:48:11,070 --> 00:48:13,229
that we had to be put against each other

910
00:48:13,230 --> 00:48:18,230
in a way that made us
competitive and hold our spot.

911
00:48:18,690 --> 00:48:20,009
- Those guys weren't just open

912
00:48:20,010 --> 00:48:21,749
to anybody being part of their crew.

913
00:48:21,750 --> 00:48:22,949
Like, they were very selective,

914
00:48:22,950 --> 00:48:27,950
and I feel very lucky
that I was that person.

915
00:48:29,340 --> 00:48:31,769
I was very territorial about that.

916
00:48:31,770 --> 00:48:34,829
- There was a lot of, like, gatekeeping.

917
00:48:34,830 --> 00:48:36,669
It was survival.

918
00:48:36,670 --> 00:48:40,409
Like, there was one spot for a girl,

919
00:48:40,410 --> 00:48:43,079
and it was probably scary for them.

920
00:48:43,080 --> 00:48:44,639
They wanted to hold on to their spots.

921
00:48:44,640 --> 00:48:48,933
They didn't wanna help uplift
the younger generation.

922
00:48:49,830 --> 00:48:51,779
- I probably did it subconsciously, too,

923
00:48:51,780 --> 00:48:56,780
where I didn't, like, facilitate
room for another woman.

924
00:48:56,970 --> 00:48:59,939
You just feel so lucky
to just get your invite,

925
00:48:59,940 --> 00:49:01,769
that you don't wanna invite
all your other friends

926
00:49:01,770 --> 00:49:02,969
to the party.

927
00:49:02,970 --> 00:49:05,219
You're walking on thin ice, you know?

928
00:49:05,220 --> 00:49:07,859
Like, yeah, you're invited,
you're on the team,

929
00:49:07,860 --> 00:49:12,209
but your place is so far
down the line that you're...

930
00:49:12,210 --> 00:49:13,679
I never felt in the position

931
00:49:13,680 --> 00:49:15,843
to bring someone else up with me.

932
00:49:19,920 --> 00:49:21,779
- I don't think guys
probably understand, like,

933
00:49:21,780 --> 00:49:24,509
how much that affects the
psyche of, like, a woman

934
00:49:24,510 --> 00:49:28,949
to, like, feel like you have
to, like, ration your self,

935
00:49:28,950 --> 00:49:30,599
and it's like, "ration my bread,"

936
00:49:30,600 --> 00:49:31,512
'cause, like, make sure, like,

937
00:49:31,513 --> 00:49:33,989
I don't know if I'm gonna
get any more than this.

938
00:49:33,990 --> 00:49:36,299
Put that on top of being

939
00:49:36,300 --> 00:49:38,042
the only Black woman trying to do it,

940
00:49:38,043 --> 00:49:39,380
it's just...

941
00:49:41,340 --> 00:49:43,679
It's so much more effort and energy

942
00:49:43,680 --> 00:49:46,713
that I think a lot of
people don't realize.

943
00:49:49,740 --> 00:49:52,949
- The place I wanted to be
was to ride with the guys.

944
00:49:52,950 --> 00:49:57,479
I felt like there was a
different place of progression

945
00:49:57,480 --> 00:49:58,880
when I was riding with them.

946
00:50:01,290 --> 00:50:03,149
- When you're out with a guy crew

947
00:50:03,150 --> 00:50:06,539
and you're like, okay, they're
gonna do that crazy jump

948
00:50:06,540 --> 00:50:08,579
or hit this huge cliff,

949
00:50:08,580 --> 00:50:11,180
you're all, all right, maybe
gotta step it up a bit.

950
00:50:12,630 --> 00:50:15,929
I wanna be with the people
that are doing better.

951
00:50:15,930 --> 00:50:18,749
Like, I wanna learn through them.

952
00:50:18,750 --> 00:50:22,469
So many times, I've been questioning,

953
00:50:22,470 --> 00:50:24,929
like, should I do this?

954
00:50:24,930 --> 00:50:27,389
I want to do it, but should I do it?

955
00:50:27,390 --> 00:50:31,618
And I've had a guy be like,
"Yeah, you should do it.

956
00:50:31,619 --> 00:50:32,729
"It's not that hard, just do it."

957
00:50:32,730 --> 00:50:33,562
You know?

958
00:50:33,563 --> 00:50:35,549
Like, they pushed me to do a lot of stuff

959
00:50:35,550 --> 00:50:39,389
that I don't know if I
would've stepped to on my own.

960
00:50:39,390 --> 00:50:43,923
It's just that shift in thinking
that guys have had forever.

961
00:50:45,660 --> 00:50:48,389
- I would not have the career I have now

962
00:50:48,390 --> 00:50:49,769
without that time frame

963
00:50:49,770 --> 00:50:51,809
that I got with them in the backcountry,

964
00:50:51,810 --> 00:50:55,173
because they did choose to invest in me.

965
00:50:58,620 --> 00:50:59,909
- Although I was really grateful

966
00:50:59,910 --> 00:51:01,679
and I am grateful for those opportunities

967
00:51:01,680 --> 00:51:03,659
to film with male snowboarders,

968
00:51:03,660 --> 00:51:05,219
ultimately, women inspire women.

969
00:51:05,220 --> 00:51:07,469
And so by brands not investing

970
00:51:07,470 --> 00:51:09,243
their time and money into women,

971
00:51:10,110 --> 00:51:14,463
snowboarding kind of stayed
stagnant on the women's side.

972
00:51:15,750 --> 00:51:17,729
- The level stayed pretty low.

973
00:51:17,730 --> 00:51:20,609
Like, I remember learning a cab 5,

974
00:51:20,610 --> 00:51:22,739
and that was like my bread and butter

975
00:51:22,740 --> 00:51:25,923
for, like, many years of winning events.

976
00:51:27,720 --> 00:51:29,819
A lot of people, I think,
were kind of, like,

977
00:51:29,820 --> 00:51:33,629
a little frustrated with how
easy it seemed for me to win

978
00:51:33,630 --> 00:51:36,179
because I wasn't pushing the progression,

979
00:51:36,180 --> 00:51:38,999
I was doing what felt comfortable for me,

980
00:51:39,000 --> 00:51:43,713
and I was winning by a long
shot with pretty easy tricks.

981
00:51:44,640 --> 00:51:47,309
And I think people started
to kinda talk shit a bit

982
00:51:47,310 --> 00:51:48,719
on women snowboarding.

983
00:51:48,720 --> 00:51:52,467
Oh, or like, "Oh, you won
again, congrats, ha ha."

984
00:51:53,820 --> 00:51:55,236
Even my grandpa was like,

985
00:51:55,237 --> 00:51:57,356
"When are you gonna do something else?"

986
00:51:57,357 --> 00:51:58,640
And I was like...

987
00:52:02,220 --> 00:52:05,309
- Jamie could do her
tricks in any weather.

988
00:52:05,310 --> 00:52:07,499
Like, I think what people don't realize

989
00:52:07,500 --> 00:52:10,829
is doing a trick in a
contest is very different

990
00:52:10,830 --> 00:52:13,949
than doing it on a
perfect jump in training.

991
00:52:13,950 --> 00:52:17,219
She always could put down
her tricks, no matter what.

992
00:52:17,220 --> 00:52:19,499
And also, she had really
good self-confidence.

993
00:52:19,500 --> 00:52:21,959
Like, she knew she was gonna land,

994
00:52:21,960 --> 00:52:24,783
and yeah, she did.

995
00:52:26,550 --> 00:52:29,759
- [Director] Do you
remember any specific events

996
00:52:29,760 --> 00:52:31,799
or contests that you can tell me about

997
00:52:31,800 --> 00:52:35,103
that did not have equal prize money?

998
00:52:37,350 --> 00:52:40,709
- Could talk about a lot. (laughs)

999
00:52:40,710 --> 00:52:45,059
- The difference of pay was
kind of, like, staggering.

1000
00:52:45,060 --> 00:52:49,859
It was just like, why are
the girls getting paid less

1001
00:52:49,860 --> 00:52:52,263
and we're riding the same features?

1002
00:52:55,470 --> 00:52:57,486
- The constant opinion that
was out there was like,

1003
00:52:57,487 --> 00:52:59,286
"Well, the level is not the same.

1004
00:52:59,287 --> 00:53:00,446
"The level is not up there."

1005
00:53:00,447 --> 00:53:04,923
And it even convinced us
that it was okay to say that.

1006
00:53:05,880 --> 00:53:07,889
- I felt like when I was younger

1007
00:53:07,890 --> 00:53:11,159
that girls weren't worthy
of getting paid equal

1008
00:53:11,160 --> 00:53:13,469
because there's not as many girls,

1009
00:53:13,470 --> 00:53:15,509
and we're not doing as many big tricks.

1010
00:53:15,510 --> 00:53:18,813
Like, I was kind of
conditioned to think that way.

1011
00:53:20,250 --> 00:53:22,079
- I can think of contests that I went to

1012
00:53:22,080 --> 00:53:24,539
where the prize was a jacket

1013
00:53:24,540 --> 00:53:28,653
versus $5,000 for the men's category.

1014
00:53:29,700 --> 00:53:34,199
- In 2010, I won Hot Dawgz & Hand Rails.

1015
00:53:34,200 --> 00:53:36,449
That was, like, the biggest
rail contest at the time.

1016
00:53:36,450 --> 00:53:38,909
And I won $1,000.

1017
00:53:38,910 --> 00:53:42,209
But I think guys' first place was $10,000.

1018
00:53:42,210 --> 00:53:43,559
And they didn't even have a second

1019
00:53:43,560 --> 00:53:45,603
or third place for the girls.

1020
00:53:47,070 --> 00:53:51,119
- Brands, they weren't
banking on potential.

1021
00:53:51,120 --> 00:53:53,339
You had to be the number one
before they picked you up.

1022
00:53:53,340 --> 00:53:54,959
But how are you supposed
to be the number one

1023
00:53:54,960 --> 00:53:57,329
if you don't have the
support to even get there?

1024
00:53:57,330 --> 00:54:00,389
- Is this chick better
than the best in the world?

1025
00:54:00,390 --> 00:54:01,949
And I was like, well, no,

1026
00:54:01,950 --> 00:54:04,319
'cause they work at fucking Wendy's.

1027
00:54:04,320 --> 00:54:07,859
- You had girls who were
top five consistently

1028
00:54:07,860 --> 00:54:10,533
who had to work jobs.

1029
00:54:11,640 --> 00:54:14,609
If you have athletes that
are supposed to be competing

1030
00:54:14,610 --> 00:54:16,319
at a world-class level,

1031
00:54:16,320 --> 00:54:18,539
but then they're having
to work on top of it

1032
00:54:18,540 --> 00:54:21,093
just to, like, be able
to get to the next event,

1033
00:54:22,170 --> 00:54:24,659
it's just, like, that's where
you start to see problems,

1034
00:54:24,660 --> 00:54:26,069
because now they're not training properly,

1035
00:54:26,070 --> 00:54:28,343
they're not taking care
of themselves properly.

1036
00:54:29,220 --> 00:54:31,169
- I did landscaping,

1037
00:54:31,170 --> 00:54:33,539
I cleaned a dentist office after hours.

1038
00:54:33,540 --> 00:54:35,219
- I worked at Hooters, did you know that?

1039
00:54:35,220 --> 00:54:36,929
I wore the shorts, I wore the tights,

1040
00:54:36,930 --> 00:54:38,909
I wore the shoes, the socks.

1041
00:54:38,910 --> 00:54:41,279
- I don't want people to
think I'm a pro snowboarder

1042
00:54:41,280 --> 00:54:43,383
while I'm delivering fucking pizzas.

1043
00:54:44,550 --> 00:54:46,739
- If you're not actually making money

1044
00:54:46,740 --> 00:54:48,419
and, like, how can you push it

1045
00:54:48,420 --> 00:54:50,909
to that, you know, next level?

1046
00:54:50,910 --> 00:54:52,379
I feel like a lot more men

1047
00:54:52,380 --> 00:54:55,889
were getting opportunities
to quit their jobs

1048
00:54:55,890 --> 00:54:56,759
and get paid

1049
00:54:56,760 --> 00:54:59,759
and actually focus on snowboarding at 100%

1050
00:54:59,760 --> 00:55:03,723
than the few female who ever
got that opportunity back then.

1051
00:55:06,660 --> 00:55:09,149
- At the time, there
wasn't a lot of places

1052
00:55:09,150 --> 00:55:11,523
to put your footage as a female.

1053
00:55:12,960 --> 00:55:14,849
- I remember team managers

1054
00:55:14,850 --> 00:55:17,219
trying to discourage me
from filming video parts

1055
00:55:17,220 --> 00:55:19,679
because girls didn't film video parts.

1056
00:55:19,680 --> 00:55:21,629
Even despite, like, all of the efforts

1057
00:55:21,630 --> 00:55:23,189
of Leanne and that generation,

1058
00:55:23,190 --> 00:55:25,893
like, at this time, it
just wasn't a thing.

1059
00:55:27,300 --> 00:55:29,399
- The industry was doing so poorly,

1060
00:55:29,400 --> 00:55:33,303
there was not as much
support to fund films.

1061
00:55:34,920 --> 00:55:38,459
- We were frustrated
to not have the ability

1062
00:55:38,460 --> 00:55:40,589
to be a part of a film.

1063
00:55:40,590 --> 00:55:44,189
So, like, you know, June and
Estee were just like, one day,

1064
00:55:44,190 --> 00:55:46,919
was just like, "Why don't
we just do it ourselves?"

1065
00:55:46,920 --> 00:55:50,639
- That DIY era turned into women

1066
00:55:50,640 --> 00:55:53,099
taking projects upon themselves.

1067
00:55:53,100 --> 00:55:55,716
And that was "Peep Show."

1068
00:55:55,717 --> 00:56:00,606
- "Peep Show" was grunge as fuck.

1069
00:56:00,607 --> 00:56:02,133
"Peep Show" was punk as fuck.

1070
00:56:03,757 --> 00:56:05,609
- "Peep Show" was the start of that,

1071
00:56:05,610 --> 00:56:08,909
like, really underground
grassroots movement

1072
00:56:08,910 --> 00:56:13,910
where you didn't have to have
$16,000 to even start to film.

1073
00:56:14,100 --> 00:56:15,959
You just could send them your clips,

1074
00:56:15,960 --> 00:56:17,939
and they would put it in the movie.

1075
00:56:17,940 --> 00:56:20,075
It was kind of amazing.

1076
00:56:20,076 --> 00:56:23,033
- The thing is to bring new
faces, like, new people.

1077
00:56:23,034 --> 00:56:24,637
- Yeah, we don't need all these people

1078
00:56:24,638 --> 00:56:27,279
that are getting, like,
handouts all the time already.

1079
00:56:27,280 --> 00:56:29,058
You know what I mean?

1080
00:56:29,059 --> 00:56:33,773
- They had some of the top,
like, rail, street riders

1081
00:56:35,370 --> 00:56:38,039
in one film that were all women.

1082
00:56:38,040 --> 00:56:40,079
It's never been done.

1083
00:56:40,080 --> 00:56:43,469
- There was a lot of
traveling, a lot of shoveling,

1084
00:56:43,470 --> 00:56:44,433
a lot of bails.

1085
00:56:46,320 --> 00:56:47,429
- I think, like, you gotta be

1086
00:56:47,430 --> 00:56:49,559
a little fucking wrong in the head

1087
00:56:49,560 --> 00:56:51,473
to film street video parts.

1088
00:56:51,474 --> 00:56:53,389
Okay, I was going too slow.

1089
00:56:53,390 --> 00:56:54,222
(mumbles)

1090
00:56:54,223 --> 00:56:55,829
That takes, like, some kind of grit

1091
00:56:55,830 --> 00:56:59,399
and honestly, like, disregard
for your own life and safety,

1092
00:56:59,400 --> 00:57:00,959
like on a whole nother level.

1093
00:57:00,960 --> 00:57:03,689
Not to say the other stuff
isn't dangerous, like, it is,

1094
00:57:03,690 --> 00:57:04,799
but this is just like,

1095
00:57:04,800 --> 00:57:08,489
you are guaranteed to slam so bad

1096
00:57:08,490 --> 00:57:11,613
that, like, people wouldn't
even be able to watch it.

1097
00:57:12,810 --> 00:57:15,149
- I broke my tailbone, I broke my back.

1098
00:57:15,150 --> 00:57:17,249
I had shoulder surgery.

1099
00:57:17,250 --> 00:57:18,929
- I cracked my skull open.

1100
00:57:18,930 --> 00:57:21,989
Broke both collarbones, one twice.

1101
00:57:21,990 --> 00:57:24,119
- My teeth hurt the most.

1102
00:57:24,120 --> 00:57:26,549
- I've broken my back three times.

1103
00:57:26,550 --> 00:57:28,649
I've separated my AC joint.

1104
00:57:28,650 --> 00:57:30,869
Oh, I blew out my bicep once.

1105
00:57:30,870 --> 00:57:35,039
- Wrists, arms, fingers, thumbs.

1106
00:57:35,040 --> 00:57:37,049
- I cut open my liver, like, real bad.

1107
00:57:37,050 --> 00:57:38,699
Almost bled to death.

1108
00:57:38,700 --> 00:57:40,709
- Some concussions for sure.

1109
00:57:40,710 --> 00:57:41,969
It all hurt.

1110
00:57:41,970 --> 00:57:45,373
It was all an injury to me. (laughs)

1111
00:57:47,880 --> 00:57:48,839
- We were hungry.

1112
00:57:48,840 --> 00:57:49,979
We were kids.

1113
00:57:49,980 --> 00:57:53,219
So there was anger and there was drive.

1114
00:57:53,220 --> 00:57:55,079
Like, we are gonna bleed for this shit,

1115
00:57:55,080 --> 00:57:56,793
we are gonna die for this shit.

1116
00:57:57,930 --> 00:58:00,209
- I wanna do this so bad

1117
00:58:00,210 --> 00:58:02,039
that I'm willing to, like, die for it.

1118
00:58:02,040 --> 00:58:03,659
Look at me, look at me dying for it.

1119
00:58:03,660 --> 00:58:05,210
Look at me, watch me, you know?

1120
00:58:07,110 --> 00:58:12,032
And then out of that comes a video part.

1121
00:58:12,033 --> 00:58:15,283
♪ Flying away with her ♪

1122
00:58:16,270 --> 00:58:19,687
(light electronic music)

1123
00:58:21,669 --> 00:58:26,669
♪ I shimmer ♪

1124
00:58:28,805 --> 00:58:33,805
♪ Through the day ♪

1125
00:58:35,845 --> 00:58:40,845
♪ I shimmer ♪

1126
00:58:42,725 --> 00:58:45,558
♪ Through the day ♪

1127
00:58:49,834 --> 00:58:54,084
(light electronic music continues)

1128
00:59:03,793 --> 00:59:08,043
(light electronic music continues)

1129
00:59:18,845 --> 00:59:23,095
(light electronic music continues)

1130
00:59:25,507 --> 00:59:27,599
- "Peep Show" facilitated an opportunity

1131
00:59:27,600 --> 00:59:29,369
for all of us to go to

1132
00:59:29,370 --> 00:59:34,143
who were not the box
check for the industry.

1133
00:59:35,460 --> 00:59:37,893
We were like the land of misfit toys.

1134
00:59:39,330 --> 00:59:42,329
The approach that Estee and June took

1135
00:59:42,330 --> 00:59:45,989
was so poetic.

1136
00:59:45,990 --> 00:59:47,583
It changed everything.

1137
00:59:48,840 --> 00:59:50,849
- I think they really paved the way

1138
00:59:50,850 --> 00:59:52,713
for that formula to work.

1139
00:59:54,000 --> 00:59:55,349
- After "Peep Show,"

1140
00:59:55,350 --> 00:59:58,197
Danyale started doing "Too Hard."

1141
00:59:59,220 --> 01:00:01,229
- I remember somebody showing that to me

1142
01:00:01,230 --> 01:00:03,059
and me being attracted to it

1143
01:00:03,060 --> 01:00:05,759
because it was a little rebellious,

1144
01:00:05,760 --> 01:00:06,929
it was a little raunchy,

1145
01:00:06,930 --> 01:00:08,639
and it was just different.

1146
01:00:08,640 --> 01:00:09,813
- It was edgy,

1147
01:00:10,800 --> 01:00:13,349
and they pushed, like, the limits

1148
01:00:13,350 --> 01:00:16,263
of what girls were supposed
to be doing or saying.

1149
01:00:17,820 --> 01:00:19,816
- The way "Too Hard" was presented,

1150
01:00:19,817 --> 01:00:23,219
it was to show that girls
could be kind of crazy

1151
01:00:23,220 --> 01:00:24,389
and like, I don't know,

1152
01:00:24,390 --> 01:00:26,699
what were they smashing
bottles or drinking

1153
01:00:26,700 --> 01:00:28,259
or, like, just being a little wild.

1154
01:00:28,260 --> 01:00:31,079
But like, men had done that for so long

1155
01:00:31,080 --> 01:00:31,912
and it was okay,

1156
01:00:31,913 --> 01:00:33,899
so it was kind of like
a little bit rebellious

1157
01:00:33,900 --> 01:00:36,363
that maybe kind of needed to happen.

1158
01:00:38,888 --> 01:00:40,799
- I think the most memorable
moment of "Too Hard"

1159
01:00:40,800 --> 01:00:43,319
is, like, someone throwing
a bloody tampon out, right?

1160
01:00:43,320 --> 01:00:44,609
Like that's always gonna be, like,

1161
01:00:44,610 --> 01:00:46,707
what comes to mind with "Too Hard."

1162
01:00:47,880 --> 01:00:50,669
It made a lot of people uncomfortable,

1163
01:00:50,670 --> 01:00:52,799
but that's why I was
powerful and why it was good.

1164
01:00:52,800 --> 01:00:55,209
And then the snowboarding was
also, like, next level, right?

1165
01:00:55,210 --> 01:00:59,939
Like, they were really
progressive and pushing things,

1166
01:00:59,940 --> 01:01:02,159
both from a societal standpoint

1167
01:01:02,160 --> 01:01:03,910
and from a snowboarding standpoint.

1168
01:01:05,190 --> 01:01:09,336
And Danyale didn't care
what the comments said.

1169
01:01:09,337 --> 01:01:12,099
- "Too Hard" started in
the era of, like, YoBeat

1170
01:01:12,100 --> 01:01:14,343
and the YoBeat comment section.

1171
01:01:15,300 --> 01:01:18,989
- Any, like, new stuff that
came out, or contest coverage,

1172
01:01:18,990 --> 01:01:21,179
it would be posted on these websites,

1173
01:01:21,180 --> 01:01:23,879
and YoBeat was one of those websites.

1174
01:01:23,880 --> 01:01:25,619
- The comments on YoBeat really

1175
01:01:25,620 --> 01:01:28,559
were what kind of set YoBeat apart, right?

1176
01:01:28,560 --> 01:01:31,799
Because the other websites existed,

1177
01:01:31,800 --> 01:01:34,079
but people weren't really
interacting with them.

1178
01:01:34,080 --> 01:01:36,329
Where on YoBeat, we were really like,

1179
01:01:36,330 --> 01:01:39,689
oh, we want feedback and
we want people to comment.

1180
01:01:39,690 --> 01:01:41,609
We would, like, just
leave anything up there,

1181
01:01:41,610 --> 01:01:44,103
and so people went off.

1182
01:01:46,530 --> 01:01:49,649
- The public comment
section was so inappropriate

1183
01:01:49,650 --> 01:01:51,153
and mean and awful.

1184
01:01:52,537 --> 01:01:54,636
"That chick makes me wanna rip my dick off

1185
01:01:54,637 --> 01:01:57,299
"and bury it somewhere
in a forest," that's one.

1186
01:01:57,300 --> 01:02:00,477
Another is, like, "She needs
to lose, like, 40 pounds."

1187
01:02:01,860 --> 01:02:05,249
So many of, like, "That
doesn't look like a sandwich."

1188
01:02:05,250 --> 01:02:07,559
- You could gauge how well you did

1189
01:02:07,560 --> 01:02:10,499
by (chuckles) the number
of terrible comments.

1190
01:02:10,500 --> 01:02:12,926
Like, if there was only a few,
then you probably did okay.

1191
01:02:12,927 --> 01:02:15,772
And if there was a lot, then
you were like, "Ah, fuck."

1192
01:02:15,773 --> 01:02:17,759
(chuckles)

1193
01:02:17,760 --> 01:02:19,319
- [Jess] The messaging for a long time

1194
01:02:19,320 --> 01:02:21,456
is like, "You guys can't do shit.

1195
01:02:21,457 --> 01:02:23,106
"If you do, it looks like shit.

1196
01:02:23,107 --> 01:02:23,939
"If you get somewhere,

1197
01:02:23,940 --> 01:02:26,219
"you sucked someone's dick to get there."

1198
01:02:26,220 --> 01:02:29,860
- There was so much, like, misogynistic

1199
01:02:31,410 --> 01:02:34,233
just talk in the snowboard
industry at the time.

1200
01:02:35,310 --> 01:02:38,489
I'd be lying if I said it didn't affect me

1201
01:02:38,490 --> 01:02:43,490
and it didn't affect how
I viewed other women,

1202
01:02:43,530 --> 01:02:45,239
as well as myself,

1203
01:02:45,240 --> 01:02:48,359
and that it didn't affect the way I acted.

1204
01:02:48,360 --> 01:02:52,199
It almost made me being
a girl, being a woman,

1205
01:02:52,200 --> 01:02:54,389
not wanna surround
myself with other women,

1206
01:02:54,390 --> 01:02:57,179
because it almost felt like
it was gonna hold me back.

1207
01:02:57,180 --> 01:03:01,829
- I never wanted to
associate with being a woman

1208
01:03:01,830 --> 01:03:04,233
because it was seen as being weak.

1209
01:03:05,640 --> 01:03:07,679
- It just felt like
women's snowboarding was,

1210
01:03:07,680 --> 01:03:09,689
it was impossible to be taken seriously.

1211
01:03:09,690 --> 01:03:10,859
It was a huge joke.

1212
01:03:10,860 --> 01:03:12,419
It was, like,

1213
01:03:12,420 --> 01:03:16,049
the belief was that we sucked,

1214
01:03:16,050 --> 01:03:19,859
and that was how we were presented.

1215
01:03:19,860 --> 01:03:21,359
And we couldn't, no matter what we did,

1216
01:03:21,360 --> 01:03:24,299
we couldn't, like, prove that wrong.

1217
01:03:24,300 --> 01:03:25,919
Yeah.

1218
01:03:25,920 --> 01:03:29,359
I believed that I sucked. (chuckles)

1219
01:03:29,360 --> 01:03:30,539
I don't know.

1220
01:03:30,540 --> 01:03:34,240
- Is seeing a woman wreck
on a snowboard enjoyable?

1221
01:03:34,241 --> 01:03:37,589
(production beep)
(snowboarder yells)

1222
01:03:37,590 --> 01:03:38,969
Yes.

1223
01:03:38,970 --> 01:03:41,219
You're not supposed to grind
on your womanhood like that,

1224
01:03:41,220 --> 01:03:42,573
it's bad for the baby.

1225
01:03:43,473 --> 01:03:45,383
You know where that never happens, ladies?

1226
01:03:46,620 --> 01:03:47,909
The kitchen.

1227
01:03:47,910 --> 01:03:50,015
Come on, you know this one.

1228
01:03:50,016 --> 01:03:51,779
(audience laughs)

1229
01:03:51,780 --> 01:03:55,769
- The bails that I've taken
and I've seen other girls take,

1230
01:03:55,770 --> 01:03:58,499
and we just keep going and keep going,

1231
01:03:58,500 --> 01:03:59,819
you'd think it would be inspiring.

1232
01:03:59,820 --> 01:04:03,959
But instead, people just wanna
focus on, like, the mistakes

1233
01:04:03,960 --> 01:04:05,999
and not the fact that,
like, we're getting back up

1234
01:04:06,000 --> 01:04:07,019
after those mistakes

1235
01:04:07,020 --> 01:04:09,479
and we're still going,

1236
01:04:09,480 --> 01:04:14,343
which is, like, pretty, I
don't know, badass. (chuckles)

1237
01:04:15,510 --> 01:04:18,119
- Spite is a hell of a motivator,

1238
01:04:18,120 --> 01:04:22,229
and the spite drove me so much.

1239
01:04:22,230 --> 01:04:25,649
I did not want to be acknowledged

1240
01:04:25,650 --> 01:04:28,469
as being a snowboarder
because I was a girl.

1241
01:04:28,470 --> 01:04:30,749
And in my mind, I was
like, if I shave my head,

1242
01:04:30,750 --> 01:04:34,394
I'll be a little bit more boyish.

1243
01:04:34,395 --> 01:04:35,758
(razor buzzes)

1244
01:04:35,759 --> 01:04:38,701
- Kiss it goodbye.
- Kiss it goodbye.

1245
01:04:38,702 --> 01:04:41,489
(group shouts)

1246
01:04:41,490 --> 01:04:43,264
- No turning back.
- Shit!

1247
01:04:43,265 --> 01:04:44,178
- Oh my God.

1248
01:04:44,179 --> 01:04:46,118
(group laughs)

1249
01:04:46,119 --> 01:04:48,154
- Oh, that's fucking crazy!

1250
01:04:48,155 --> 01:04:51,029
- Oh my God, this is insane.

1251
01:04:51,030 --> 01:04:52,343
- Oh, shit.

1252
01:04:52,344 --> 01:04:53,959
(group laughs)

1253
01:04:53,960 --> 01:04:55,439
It was an act of rebellion.

1254
01:04:55,440 --> 01:04:59,579
It was me saying, I can be here,

1255
01:04:59,580 --> 01:05:03,783
and I do not have to
be what you think I am.

1256
01:05:04,740 --> 01:05:06,329
- I thought it was so fucking sick.

1257
01:05:06,330 --> 01:05:08,080
The Britney Spears of snowboarding.

1258
01:05:09,330 --> 01:05:10,533
- What made this happen?

1259
01:05:11,580 --> 01:05:13,349
- I just wanted to do it.

1260
01:05:13,350 --> 01:05:14,939
- Well, you look good.

1261
01:05:14,940 --> 01:05:16,293
- Thanks, I'm a cute boy.

1262
01:05:21,240 --> 01:05:24,299
The underlying drive was that,

1263
01:05:24,300 --> 01:05:27,919
you're telling me I'm
a joke for being here,

1264
01:05:27,920 --> 01:05:29,703
or for trying to be here?

1265
01:05:32,190 --> 01:05:33,603
I will prove you wrong.

1266
01:05:35,550 --> 01:05:36,809
- It just was a crazy time,

1267
01:05:36,810 --> 01:05:39,599
like, to be constantly told that you suck

1268
01:05:39,600 --> 01:05:40,649
and you're not good enough,

1269
01:05:40,650 --> 01:05:43,023
and you don't deserve to be at the events.

1270
01:05:47,190 --> 01:05:52,079
- In 2002, X Games discontinued
the snowboard big air event

1271
01:05:52,080 --> 01:05:54,299
for both men and women.

1272
01:05:54,300 --> 01:05:59,300
Men's big air event came
back to X Games in 2009.

1273
01:05:59,340 --> 01:06:00,359
But for some reason,

1274
01:06:00,360 --> 01:06:03,779
the women's big air wasn't invited back.

1275
01:06:03,780 --> 01:06:05,369
- Women weren't in big air.

1276
01:06:05,370 --> 01:06:07,289
And we only had slopestyles,

1277
01:06:07,290 --> 01:06:10,739
while boys were having big airs
for, like, I think 10 years.

1278
01:06:10,740 --> 01:06:13,169
And we were watching the big airs,

1279
01:06:13,170 --> 01:06:15,449
thinking that we could
also, like, hit the jump

1280
01:06:15,450 --> 01:06:16,550
and progress on there.

1281
01:06:18,095 --> 01:06:19,799
- [Announcer] Front-side triple cork 1440.

1282
01:06:19,800 --> 01:06:22,019
Bring out the history books!

1283
01:06:22,020 --> 01:06:24,989
- There were plenty of women
that could've hit those jumps,

1284
01:06:24,990 --> 01:06:27,959
but because it wasn't a category

1285
01:06:27,960 --> 01:06:30,239
that was at a lot of events,

1286
01:06:30,240 --> 01:06:33,959
they probably felt that
there wasn't enough women

1287
01:06:33,960 --> 01:06:35,223
to make a show out of it.

1288
01:06:37,423 --> 01:06:39,923
(soft music)

1289
01:06:41,040 --> 01:06:42,789
- I always was dreaming about it.

1290
01:06:42,790 --> 01:06:43,859
I was even thinking,

1291
01:06:43,860 --> 01:06:46,533
if I could just get a
chance to ride for show.

1292
01:06:47,670 --> 01:06:49,649
- I just remember there
was just a constant,

1293
01:06:49,650 --> 01:06:51,719
like, why can't we do this?

1294
01:06:51,720 --> 01:06:53,909
Like, we're riding the
same slopestyle course.

1295
01:06:53,910 --> 01:06:57,123
We're hitting the same jumps,
like, just let us ride.

1296
01:06:58,170 --> 01:07:01,739
- [Announcer] Oh, and
a nice front-side 720.

1297
01:07:01,740 --> 01:07:05,159
A solid second run for Spencer.

1298
01:07:05,160 --> 01:07:08,309
- It bothered me so much that,
like, men always had that,

1299
01:07:08,310 --> 01:07:10,169
and we always saw tricks
go down in big air

1300
01:07:10,170 --> 01:07:11,819
before we saw them in slopestyle.

1301
01:07:11,820 --> 01:07:12,929
And people were constantly like,

1302
01:07:12,930 --> 01:07:14,369
why aren't women as good as men?

1303
01:07:14,370 --> 01:07:16,289
Why, like, you guys are so far behind.

1304
01:07:16,290 --> 01:07:18,690
It's like, well, we have
half the opportunities.

1305
01:07:19,530 --> 01:07:20,789
Like, give us a chance.

1306
01:07:20,790 --> 01:07:24,359
Like, this is the event
that allows men to progress.

1307
01:07:24,360 --> 01:07:26,189
You see it every single year.

1308
01:07:26,190 --> 01:07:27,753
And we're not allowed to do it.

1309
01:07:31,530 --> 01:07:33,839
- I remember X Games suddenly saying

1310
01:07:33,840 --> 01:07:37,109
that there's gonna be a big
air, and I was so excited.

1311
01:07:37,110 --> 01:07:39,269
I was like, oh!

1312
01:07:39,270 --> 01:07:42,569
- Sure enough, the second
women were into big air,

1313
01:07:42,570 --> 01:07:46,529
we started to see this
massive uptick in new tricks.

1314
01:07:46,530 --> 01:07:48,419
And it still probably took a couple years

1315
01:07:48,420 --> 01:07:50,219
for those tricks to
come on into slopestyle,

1316
01:07:50,220 --> 01:07:52,820
but, like, that's where
they were always done first.

1317
01:07:54,991 --> 01:07:57,839
- [Announcer] Oh my goodness,
ladies and gentlemen,

1318
01:07:57,840 --> 01:08:02,112
the youngest snowboarder at X Games 2017!

1319
01:08:02,113 --> 01:08:03,809
- I think Hailey did the cab 10.

1320
01:08:03,810 --> 01:08:06,063
I think that was the first big air.

1321
01:08:07,074 --> 01:08:09,449
- [Announcer] I mean, a
new trick, a new event.

1322
01:08:09,450 --> 01:08:11,189
Historic!

1323
01:08:11,190 --> 01:08:12,989
- All the girls were riding so good,

1324
01:08:12,990 --> 01:08:15,269
and new tricks were happening.

1325
01:08:15,270 --> 01:08:16,319
Worlds firsts.

1326
01:08:16,320 --> 01:08:20,073
And, yeah, it was, like, kind
of the spark that took over.

1327
01:08:21,060 --> 01:08:22,139
- That was when like,

1328
01:08:22,140 --> 01:08:24,490
I think progression really
started to catapult.

1329
01:08:25,634 --> 01:08:27,393
- [Announcer] A 28!

1330
01:08:27,394 --> 01:08:30,483
Silje Norendal takes the overall lead!

1331
01:08:31,650 --> 01:08:33,653
- Oh my god!
- What?

1332
01:08:33,654 --> 01:08:36,753
(exclaims) I am screaming!

1333
01:08:38,100 --> 01:08:41,099
- [Speaker] The progression
that the women have taken

1334
01:08:41,100 --> 01:08:43,379
over the past few years in big air,

1335
01:08:43,380 --> 01:08:44,620
it's so fun to watch

1336
01:08:47,490 --> 01:08:49,919
- The contest scene seemed pretty stable,

1337
01:08:49,920 --> 01:08:54,920
but there was no light being
shed on backcountry women.

1338
01:08:55,920 --> 01:08:58,589
- I was fully in the contest scene still,

1339
01:08:58,590 --> 01:09:02,519
but I always knew I loved
riding the mountains

1340
01:09:02,520 --> 01:09:04,799
and wanted to be in the backcountry,

1341
01:09:04,800 --> 01:09:07,563
but didn't really know how
to make that transition.

1342
01:09:09,870 --> 01:09:11,459
- I was sitting in Whistler,

1343
01:09:11,460 --> 01:09:15,719
and I'm like, what if we all
came together and made a film?

1344
01:09:15,720 --> 01:09:17,583
It would be so impactful.

1345
01:09:18,900 --> 01:09:23,163
There had never been an
all-women's backcountry film.

1346
01:09:24,840 --> 01:09:27,419
- This amazing project was born

1347
01:09:27,420 --> 01:09:31,619
from just a little idea that,
like, we could come together

1348
01:09:31,620 --> 01:09:34,143
and shed some light on
women's backcountry.

1349
01:09:36,600 --> 01:09:39,569
- We pulled the best women in backcountry.

1350
01:09:39,570 --> 01:09:43,113
It was, like, the right time
to pull everybody together.

1351
01:09:45,300 --> 01:09:48,419
- Those women really did,
like, open up the backcountry

1352
01:09:48,420 --> 01:09:49,773
for my generation.

1353
01:09:51,240 --> 01:09:53,916
Leanne called me and was
like, "We have an open spot.

1354
01:09:53,917 --> 01:09:54,756
"Do you wanna come?

1355
01:09:54,757 --> 01:09:56,039
"We're flying in two days."

1356
01:09:56,040 --> 01:10:01,040
And I was like, "Yes,
(chuckles) are you kidding me?"

1357
01:10:01,259 --> 01:10:06,259
(soft upbeat music)
(helicopter whirs)

1358
01:10:09,450 --> 01:10:11,078
Dropping in five.

1359
01:10:11,079 --> 01:10:13,943
(radio beeps)

1360
01:10:13,944 --> 01:10:16,109
(group cheers)

1361
01:10:16,110 --> 01:10:17,219
- I feel like "Full Moon"

1362
01:10:17,220 --> 01:10:19,709
was one of the first all-female film

1363
01:10:19,710 --> 01:10:24,710
that was celebrated and
accepted at a more legit level.

1364
01:10:25,620 --> 01:10:27,914
Women never had that before, really.

1365
01:10:27,915 --> 01:10:30,843
You know, it was always low-grade budget.

1366
01:10:33,960 --> 01:10:36,959
- We ended up with this,
like, beautiful film

1367
01:10:36,960 --> 01:10:40,833
that really oozed just
community and connection.

1368
01:10:42,630 --> 01:10:44,099
- That was the start of me

1369
01:10:44,100 --> 01:10:46,690
actually having the right kind of support

1370
01:10:48,330 --> 01:10:50,219
Travis Rice saw "Full Moon,"

1371
01:10:50,220 --> 01:10:53,969
and I think he felt like
I was up to the level

1372
01:10:53,970 --> 01:10:57,903
that he wanted to see from women.

1373
01:10:59,100 --> 01:11:00,486
And he was like, "Yeah, I was just, like,

1374
01:11:00,487 --> 01:11:02,129
"would you be interested in filming?"

1375
01:11:02,130 --> 01:11:04,533
And I literally could not speak.

1376
01:11:05,700 --> 01:11:10,499
I felt like I was given,
like, the keys to the kingdom,

1377
01:11:10,500 --> 01:11:14,103
but it came with a lot of pressure.

1378
01:11:16,110 --> 01:11:17,849
When I started filming,

1379
01:11:17,850 --> 01:11:20,279
I'm trying to keep up with
Brian, keep up with Austin.

1380
01:11:20,280 --> 01:11:22,083
keep up with Trav.

1381
01:11:22,950 --> 01:11:25,979
I landed nothing, and
I was disintegrating.

1382
01:11:25,980 --> 01:11:29,729
I was, like, full of, like, self-loathing.

1383
01:11:29,730 --> 01:11:31,199
I was just crying.

1384
01:11:31,200 --> 01:11:33,149
Like, you can't even understand

1385
01:11:33,150 --> 01:11:35,249
what the pressure feels like

1386
01:11:35,250 --> 01:11:37,019
for this to be, like, the first time

1387
01:11:37,020 --> 01:11:38,909
that a woman's gonna be
in a Travis Rice movie,

1388
01:11:38,910 --> 01:11:42,419
and I'm not killing it.

1389
01:11:42,420 --> 01:11:45,354
And Austin was like,

1390
01:11:45,355 --> 01:11:46,656
"You know, you just need

1391
01:11:46,657 --> 01:11:48,786
"to start snowboarding like yourself.

1392
01:11:48,787 --> 01:11:51,096
"People are here to watch Robin Van Gyn,

1393
01:11:51,097 --> 01:11:54,306
"they're not here to watch Robin Van Gyn

1394
01:11:54,307 --> 01:11:56,466
"try and ride like Travis.

1395
01:11:56,467 --> 01:12:00,682
"They're here to watch you
because you ride like you."

1396
01:12:00,683 --> 01:12:02,273
And I was just like, okay,

1397
01:12:03,210 --> 01:12:07,649
I just need to, like, ride like a girl,

1398
01:12:07,650 --> 01:12:09,280
ride like the girl that I am

1399
01:12:10,260 --> 01:12:13,503
And in the end, when I watch "Depth" now,

1400
01:12:14,790 --> 01:12:18,989
it's so beautiful 'cause
it's, like, 100% who I am

1401
01:12:18,990 --> 01:12:20,909
and where I was at.

1402
01:12:20,910 --> 01:12:24,329
I wasn't trying to be anybody
else, I was just myself.

1403
01:12:24,330 --> 01:12:26,673
And then to be celebrated for that, like,

1404
01:12:29,580 --> 01:12:32,823
I don't know, the craziest
experience of my life.

1405
01:12:35,610 --> 01:12:38,549
- Robin Van Gyn being in that film

1406
01:12:38,550 --> 01:12:43,079
gave us a louder voice as
women in the backcountry.

1407
01:12:43,080 --> 01:12:48,080
She's somebody that has had
such a long, beautiful career,

1408
01:12:48,150 --> 01:12:49,799
that has shown us all

1409
01:12:49,800 --> 01:12:52,443
that we can stay in the
sport as long as we want.

1410
01:12:53,764 --> 01:12:57,431
(people chatter and laughs)

1411
01:13:00,641 --> 01:13:03,641
(audience applauds)

1412
01:13:07,779 --> 01:13:10,333
- [Kimmy] So, yeah, does
anybody have questions?

1413
01:13:10,334 --> 01:13:14,309
- What would you say to
some expecting mothers

1414
01:13:14,310 --> 01:13:16,741
for their upcoming snowboard season?

1415
01:13:16,742 --> 01:13:18,659
(group laughs)

1416
01:13:18,660 --> 01:13:23,279
- Trust your body and enjoy the ride

1417
01:13:23,280 --> 01:13:25,413
and create space.

1418
01:13:26,280 --> 01:13:28,379
Your whole body has changed,

1419
01:13:28,380 --> 01:13:31,023
so give it the time that
it needs to change back.

1420
01:13:35,130 --> 01:13:38,549
- I was already on the path
of, like, filming video parts

1421
01:13:38,550 --> 01:13:40,503
when I got pregnant with Tao.

1422
01:13:41,430 --> 01:13:44,009
There was no one, at least that I knew of,

1423
01:13:44,010 --> 01:13:46,319
that was snowboarding and being a mom

1424
01:13:46,320 --> 01:13:47,570
and, like, trying to film

1425
01:13:48,570 --> 01:13:50,039
I was like,

1426
01:13:50,040 --> 01:13:53,549
I remember my first, like,
six months of my pregnancy,

1427
01:13:53,550 --> 01:13:54,618
I was hiding it.

1428
01:13:54,619 --> 01:13:56,999
(child giggles)

1429
01:13:57,000 --> 01:13:58,279
- I definitely thought, like,

1430
01:13:58,280 --> 01:14:02,939
if you have kids as a
snowboarder, like, you're done.

1431
01:14:02,940 --> 01:14:04,739
- Normally she would retire,

1432
01:14:04,740 --> 01:14:06,666
like, "Yep, you know, my career is over,

1433
01:14:06,667 --> 01:14:07,949
"I'm going to raise a family."

1434
01:14:07,950 --> 01:14:09,693
And we never ask that of men.

1435
01:14:10,560 --> 01:14:12,539
I mean, basically every sports company

1436
01:14:12,540 --> 01:14:15,123
looked at it as a disability.

1437
01:14:16,440 --> 01:14:18,359
- Pregnancy, because of the time frame

1438
01:14:18,360 --> 01:14:19,679
it takes you to be pregnant,

1439
01:14:19,680 --> 01:14:22,109
could fall under the
same clause as an injury.

1440
01:14:22,110 --> 01:14:25,109
Because if you can't be
on snow for six months,

1441
01:14:25,110 --> 01:14:27,659
you could be terminated with no pay.

1442
01:14:27,660 --> 01:14:31,259
And that doesn't even go
into what I need postpartum,

1443
01:14:31,260 --> 01:14:35,309
and how I'm gonna navigate my
career after I have the baby,

1444
01:14:35,310 --> 01:14:36,989
how quickly I'm gonna return to sport.

1445
01:14:36,990 --> 01:14:39,569
Technically, it could take me a year.

1446
01:14:39,570 --> 01:14:41,129
When I found out I was pregnant,

1447
01:14:41,130 --> 01:14:44,459
I actually didn't say anything right away.

1448
01:14:44,460 --> 01:14:49,460
And I had to become pretty
courageous to speak up to Donna,

1449
01:14:50,070 --> 01:14:54,059
because there was actually
no way to protect myself

1450
01:14:54,060 --> 01:14:56,069
from being dropped from a sponsor

1451
01:14:56,070 --> 01:15:00,089
if I didn't have my verbiage
changed in contracts

1452
01:15:00,090 --> 01:15:00,923
to support me.

1453
01:15:03,090 --> 01:15:05,939
- I remember Kimmy calling me.

1454
01:15:05,940 --> 01:15:08,999
And, you know, we're pretty close friends,

1455
01:15:09,000 --> 01:15:10,349
and she was kind of,

1456
01:15:10,350 --> 01:15:12,299
I felt like, she's got something to say,

1457
01:15:12,300 --> 01:15:15,126
and she's not saying it. And
then all of a sudden I go,

1458
01:15:15,127 --> 01:15:18,029
"Oh my God, Kimmy, you're pregnant."

1459
01:15:18,030 --> 01:15:23,030
And she said, "Yes, and my
contract's up in two months."

1460
01:15:24,240 --> 01:15:28,653
My first reaction was,
let's pioneer this together.

1461
01:15:29,730 --> 01:15:31,919
- We changed my contract.

1462
01:15:31,920 --> 01:15:34,859
We included companions to travel with me,

1463
01:15:34,860 --> 01:15:37,679
a very big leniency on
when I return to sport

1464
01:15:37,680 --> 01:15:39,419
based on my recovery.

1465
01:15:39,420 --> 01:15:40,379
We did everything.

1466
01:15:40,380 --> 01:15:41,849
Donna was so incredible

1467
01:15:41,850 --> 01:15:44,099
and really helped me create verbiage

1468
01:15:44,100 --> 01:15:46,379
that supported what I felt like

1469
01:15:46,380 --> 01:15:50,219
was gonna be the best return
to sport plan that I could.

1470
01:15:50,220 --> 01:15:52,469
- It then became a standard part

1471
01:15:52,470 --> 01:15:55,199
of our contracts with female athletes

1472
01:15:55,200 --> 01:15:56,429
that we will support them

1473
01:15:56,430 --> 01:15:59,223
through maternity and post-maternity.

1474
01:16:00,270 --> 01:16:02,609
- Donna actually changed all verbage

1475
01:16:02,610 --> 01:16:04,409
for all females on the team,

1476
01:16:04,410 --> 01:16:07,469
and also represented that contract

1477
01:16:07,470 --> 01:16:10,589
in a bullet point way on the Burton blog

1478
01:16:10,590 --> 01:16:14,039
so that other people could
see what was changed.

1479
01:16:14,040 --> 01:16:16,983
That way, they could adapt
it into their contracts.

1480
01:16:18,810 --> 01:16:22,923
We were the first sport
to offer maternity leave,

1481
01:16:24,390 --> 01:16:27,779
not the first, like,
company in snowboarding,

1482
01:16:27,780 --> 01:16:29,523
like, the first sport.

1483
01:16:30,570 --> 01:16:32,073
Nike followed us.

1484
01:16:33,041 --> 01:16:34,293
- It was this huge,

1485
01:16:35,970 --> 01:16:39,179
pivotal moment, I felt
like, in snowboarding,

1486
01:16:39,180 --> 01:16:42,469
for women to not be aged out.

1487
01:16:42,470 --> 01:16:47,470
Let's go snowboarding!

1488
01:16:49,980 --> 01:16:52,679
- You watch Jamie Anderson, Leanne Pelosi,

1489
01:16:52,680 --> 01:16:54,959
Torah Bright, navigating parenthood

1490
01:16:54,960 --> 01:16:59,939
and how much more vibrant
it makes us as individuals

1491
01:16:59,940 --> 01:17:03,569
and how much more opportunity
we bring to the sport

1492
01:17:03,570 --> 01:17:04,769
by showing other families

1493
01:17:04,770 --> 01:17:06,770
that they can also be part of our sport.

1494
01:17:08,010 --> 01:17:10,829
- It's great to see things changing,

1495
01:17:10,830 --> 01:17:12,899
because women should have the opportunity

1496
01:17:12,900 --> 01:17:14,669
to, like, have families

1497
01:17:14,670 --> 01:17:17,103
and not feel like you have to choose.

1498
01:17:18,090 --> 01:17:20,339
- I was a snowboarder because
it was, like, my life passion.

1499
01:17:20,340 --> 01:17:22,599
And I was, like, identified
as a snowboarder.

1500
01:17:22,600 --> 01:17:24,329
There was, like, no question

1501
01:17:24,330 --> 01:17:27,449
that I was gonna give that
up and stop doing that,

1502
01:17:27,450 --> 01:17:28,803
even though I was pregnant.

1503
01:17:30,652 --> 01:17:31,985
- Hi, baby girl.

1504
01:17:33,254 --> 01:17:34,087
Hey!

1505
01:17:35,046 --> 01:17:36,993
Hi, hey, it's me, your mom.

1506
01:17:37,890 --> 01:17:39,239
In sports, in athletics,

1507
01:17:39,240 --> 01:17:44,240
it's just, like, you sacrifice
yourself for greatness.

1508
01:17:45,300 --> 01:17:47,999
And in motherhood, you sacrifice
yourself for someone else.

1509
01:17:48,000 --> 01:17:51,359
Yeah? (smacks lips)

1510
01:17:51,360 --> 01:17:52,859
Hey!

1511
01:17:52,860 --> 01:17:53,692
Are you so happy?

1512
01:17:53,693 --> 01:17:56,969
- One reason Kelly Clark
has been so impactful

1513
01:17:56,970 --> 01:17:59,969
is because she's taken it upon herself

1514
01:17:59,970 --> 01:18:02,633
to mentor the next generation to come up.

1515
01:18:02,634 --> 01:18:05,217
(crowd cheers)

1516
01:18:06,600 --> 01:18:08,669
- When Kelly did the 1080,

1517
01:18:08,670 --> 01:18:10,686
I remember everyone being like,

1518
01:18:10,687 --> 01:18:13,887
"Okay, here we go, that's the bar up."

1519
01:18:14,910 --> 01:18:17,339
- The 1080 really kinda
separated the generations.

1520
01:18:17,340 --> 01:18:21,029
Like, not a lot of my peers
ever were able to do that trick.

1521
01:18:21,030 --> 01:18:23,459
But it was the next generation
that actually followed up

1522
01:18:23,460 --> 01:18:25,833
and actually did it as a standard.

1523
01:18:26,790 --> 01:18:30,299
- Kelly Clark was pushing it
and pushing it and pushing it.

1524
01:18:30,300 --> 01:18:32,129
And then the newer generations,

1525
01:18:32,130 --> 01:18:33,809
like Chloe Kim when she came on,

1526
01:18:33,810 --> 01:18:37,083
and just, like, taking it
even to the next level.

1527
01:18:38,400 --> 01:18:41,339
- Chloe is hands down,

1528
01:18:41,340 --> 01:18:44,420
like, one of the most talented
snowboarders I've ever seen.

1529
01:18:44,421 --> 01:18:46,921
(light music)

1530
01:19:01,389 --> 01:19:03,029
(static hums)
(bell rings)

1531
01:19:03,030 --> 01:19:05,849
- Chloe, it's so good to see you.

1532
01:19:05,850 --> 01:19:07,289
- Good to see you, too.

1533
01:19:07,290 --> 01:19:08,999
- Well, you've been everywhere.

1534
01:19:09,000 --> 01:19:11,549
You've been all over the
world in the last month.

1535
01:19:11,550 --> 01:19:14,279
- Oh my god, like,
literally a month straight,

1536
01:19:14,280 --> 01:19:17,159
I think we had three comps each weekend,

1537
01:19:17,160 --> 01:19:19,683
and it was just, like, ridiculous.

1538
01:19:20,700 --> 01:19:23,579
The minute I started getting
on podiums when I was 13,

1539
01:19:23,580 --> 01:19:26,339
like, everyone kind of pinned me

1540
01:19:26,340 --> 01:19:29,189
and Kelly against each
other as, like, rivals.

1541
01:19:29,190 --> 01:19:30,869
- [Announcer] If Chloe
Kim is the princess,

1542
01:19:30,870 --> 01:19:32,755
Kelly Clark is the queen.

1543
01:19:32,756 --> 01:19:35,006
Chloe Kim wants the throne.

1544
01:19:36,540 --> 01:19:38,909
- That wasn't how I actually felt.

1545
01:19:38,910 --> 01:19:41,579
Being able to compete with Kelly

1546
01:19:41,580 --> 01:19:44,009
was just an honor in itself.

1547
01:19:44,010 --> 01:19:45,479
I learned so much from her

1548
01:19:45,480 --> 01:19:47,759
and also just, like, admired the way

1549
01:19:47,760 --> 01:19:50,489
in which she was able to handle pressure,

1550
01:19:50,490 --> 01:19:52,469
like, deal with being the best.

1551
01:19:52,470 --> 01:19:53,819
And she was always so kind to me.

1552
01:19:53,820 --> 01:19:57,749
I never felt this, like,
hyper-competitive edge with her.

1553
01:19:57,750 --> 01:19:59,579
- Maddie and Chloe,

1554
01:19:59,580 --> 01:20:02,789
I had all of this influence,
and they needed me.

1555
01:20:02,790 --> 01:20:05,429
And so I just knew I had
something left to give.

1556
01:20:05,430 --> 01:20:07,019
When you're a mentor,

1557
01:20:07,020 --> 01:20:09,239
when you're someone who
they had posters of you

1558
01:20:09,240 --> 01:20:11,369
on their wall growing up,

1559
01:20:11,370 --> 01:20:13,919
you're not really a threat anymore.

1560
01:20:13,920 --> 01:20:16,529
- Kelly really took me under her wing

1561
01:20:16,530 --> 01:20:18,509
and helped me out with a lot of tricks.

1562
01:20:18,510 --> 01:20:19,889
Like, I would ask her for tips

1563
01:20:19,890 --> 01:20:21,329
when I was learning my front 10,

1564
01:20:21,330 --> 01:20:24,153
and she was happy to share.

1565
01:20:25,020 --> 01:20:27,149
- All of a sudden, I
remember standing there,

1566
01:20:27,150 --> 01:20:29,399
and Chloe lands back to back 1080s,

1567
01:20:29,400 --> 01:20:31,889
and that was, like, on my
hit list forever, you know?

1568
01:20:31,890 --> 01:20:34,469
And I got to stand there and
genuinely congratulate her

1569
01:20:34,470 --> 01:20:36,462
at the bottom of the pipe
when I saw her do that.

1570
01:20:36,463 --> 01:20:37,919
I was like, hey, that was my dream,

1571
01:20:37,920 --> 01:20:41,849
that's what I wanted to do.
But I just got to celebrate it

1572
01:20:41,850 --> 01:20:45,779
more than be threatened by it

1573
01:20:45,780 --> 01:20:47,130
at that point in my career.

1574
01:20:49,440 --> 01:20:51,689
- That's one moment that I'll remember

1575
01:20:51,690 --> 01:20:52,930
for the rest of my life

1576
01:20:54,090 --> 01:20:57,659
I knew that she was genuinely happy for me

1577
01:20:57,660 --> 01:20:58,859
and also, like, could relate

1578
01:20:58,860 --> 01:21:01,259
as to what something
like that could feel like

1579
01:21:01,260 --> 01:21:03,603
as the first woman to do a frontside 1080.

1580
01:21:05,550 --> 01:21:07,289
There is something about
progressing the sport

1581
01:21:07,290 --> 01:21:09,659
where you're showing the next generation,

1582
01:21:09,660 --> 01:21:11,489
like, what is possible.

1583
01:21:11,490 --> 01:21:14,429
When I saw Kelly do a frontside
1080 for the first time,

1584
01:21:14,430 --> 01:21:17,339
I immediately was like,
that's something I can do now

1585
01:21:17,340 --> 01:21:18,689
because Kelly did it.

1586
01:21:18,690 --> 01:21:21,329
And if she can do it, then I
think I might be able to do it,

1587
01:21:21,330 --> 01:21:23,493
because I'm seeing it happen in real time.

1588
01:21:24,767 --> 01:21:27,779
- I was really afraid of 1080s. (laughs)

1589
01:21:27,780 --> 01:21:32,073
I was like, what can I do
that I'm more excited about?

1590
01:21:34,140 --> 01:21:37,552
Everyone was like, girls
can't do double corks.

1591
01:21:37,553 --> 01:21:40,086
And I was like, I'm gonna
fucking do a double cork.

1592
01:21:40,087 --> 01:21:41,729
(giggles)

1593
01:21:41,730 --> 01:21:43,326
These initial, like,

1594
01:21:43,327 --> 01:21:44,819
"You guys will never be able to do that"

1595
01:21:44,820 --> 01:21:46,709
sparks a fire.

1596
01:21:46,710 --> 01:21:51,209
And oftentimes that turns into support

1597
01:21:51,210 --> 01:21:52,769
from those same people.

1598
01:21:52,770 --> 01:21:56,489
As soon as I was like,
"I'm gonna do this,"

1599
01:21:56,490 --> 01:21:58,296
everyone kind of rallied behind me.

1600
01:21:58,297 --> 01:22:00,312
(crowd cheers)

1601
01:22:00,313 --> 01:22:01,919
- [Announcer] I'm ready for
it, are you guys ready for it?

1602
01:22:01,920 --> 01:22:04,054
Here we go, one, two!

1603
01:22:04,055 --> 01:22:04,888
Oh!

1604
01:22:07,937 --> 01:22:10,139
And that is what it's about!

1605
01:22:10,140 --> 01:22:13,589
- I would say that's
probably, like, for me,

1606
01:22:13,590 --> 01:22:15,873
one of the proudest moments I've ever had.

1607
01:22:18,120 --> 01:22:19,589
That was one of the moments

1608
01:22:19,590 --> 01:22:24,590
that really opened my
eyes to the possibility

1609
01:22:24,690 --> 01:22:26,990
of, like, girls doing
doubles in the halfpipe.

1610
01:22:28,200 --> 01:22:31,229
When I was trying to get, like,
a double crippler on lock,

1611
01:22:31,230 --> 01:22:33,689
Scotty James stood at
the top of this halfpipe,

1612
01:22:33,690 --> 01:22:36,779
looked at me and said,
"Do you trust yourself?"

1613
01:22:36,780 --> 01:22:39,809
I said, "Yeah," like, "of course I do."

1614
01:22:39,810 --> 01:22:41,427
He's like, "Then go do it."

1615
01:22:42,300 --> 01:22:46,863
And I was like, okay, I
trust myself, I can do this.

1616
01:22:48,236 --> 01:22:50,582
- [Announcer] What do we got
here? The double crippler!

1617
01:22:50,583 --> 01:22:52,199
She stomps it down!

1618
01:22:52,200 --> 01:22:53,759
Making history, Brando.

1619
01:22:53,760 --> 01:22:54,749
Into the method!

1620
01:22:54,750 --> 01:22:56,579
Oh my goodness!

1621
01:22:56,580 --> 01:22:59,009
- But I think if we all
had more of that attitude

1622
01:22:59,010 --> 01:23:01,589
of, like, "Do you trust yourself?",

1623
01:23:01,590 --> 01:23:03,303
yes, you can do anything then.

1624
01:23:04,620 --> 01:23:05,849
- I heard a lot of times

1625
01:23:05,850 --> 01:23:09,329
that women are not strong
enough to do a triple,

1626
01:23:09,330 --> 01:23:12,359
and I think it kind of
sparked a fire in myself

1627
01:23:12,360 --> 01:23:14,639
because I was like, why?

1628
01:23:14,640 --> 01:23:17,969
On the day I did it, I didn't tell anyone.

1629
01:23:17,970 --> 01:23:19,799
I didn't want people to doubt, you know?

1630
01:23:19,800 --> 01:23:21,329
I didn't need that at that moment.

1631
01:23:21,330 --> 01:23:23,106
I didn't want people to tell me,

1632
01:23:23,107 --> 01:23:25,349
"Are you sure you want to try it?"

1633
01:23:25,350 --> 01:23:26,489
I knew I was ready.

1634
01:23:26,490 --> 01:23:28,469
Like, you feel it inside yourself.

1635
01:23:28,470 --> 01:23:30,629
And when you get the gut feeling,

1636
01:23:30,630 --> 01:23:33,209
I think the best is to listen to it

1637
01:23:33,210 --> 01:23:35,369
Like, I'm scared, but at the same time,

1638
01:23:35,370 --> 01:23:38,069
I'm ready and I'm capable to do this,

1639
01:23:38,070 --> 01:23:39,370
and I'm gonna do this now.

1640
01:23:44,355 --> 01:23:46,022
- [Filmer] Oh-ho-ho!

1641
01:23:47,880 --> 01:23:50,849
- I didn't do it to prove all those people

1642
01:23:50,850 --> 01:23:52,529
that doubted me at the end,

1643
01:23:52,530 --> 01:23:55,443
but it was a nice satisfaction
when it worked out.

1644
01:23:59,400 --> 01:24:01,349
- Anna's incredible.

1645
01:24:01,350 --> 01:24:02,849
She sets her mind to something,

1646
01:24:02,850 --> 01:24:05,189
and she is gonna get it done.

1647
01:24:05,190 --> 01:24:07,649
I've never seen a woman quite like her.

1648
01:24:07,650 --> 01:24:10,049
She's, like, an example of, like,

1649
01:24:10,050 --> 01:24:13,229
trusting your, like,
ability and working hard

1650
01:24:13,230 --> 01:24:15,393
and, like, seeing it come to fruition.

1651
01:24:16,410 --> 01:24:17,429
- At that time.

1652
01:24:17,430 --> 01:24:21,719
I saw brands getting
more involved with girls.

1653
01:24:21,720 --> 01:24:23,339
I saw more opportunities,

1654
01:24:23,340 --> 01:24:25,409
in general more women riders,

1655
01:24:25,410 --> 01:24:30,239
and if it had anything
to do with the triple,

1656
01:24:30,240 --> 01:24:34,533
that's maybe the biggest
achievement in my whole career.

1657
01:24:36,120 --> 01:24:38,909
- Watching Anna do that triple cork

1658
01:24:38,910 --> 01:24:42,149
was definitely a moment that it was like,

1659
01:24:42,150 --> 01:24:44,339
we can do anything.

1660
01:24:44,340 --> 01:24:46,139
Kind of feels like it's limitless

1661
01:24:46,140 --> 01:24:50,699
to the possibilities of
the tricks that we can do.

1662
01:24:50,700 --> 01:24:52,443
It's exciting to be a part of it.

1663
01:24:54,180 --> 01:24:56,339
- Just seeing the new wave of talent

1664
01:24:56,340 --> 01:24:58,229
and, like, those who are gonna continue

1665
01:24:58,230 --> 01:25:00,986
progressing the sport after, you know, me

1666
01:25:00,987 --> 01:25:02,789
and I guess the oldies now,

1667
01:25:02,790 --> 01:25:04,833
like, it's gonna be really cool.

1668
01:25:08,299 --> 01:25:11,853
- Zoi is probably one of the
best riders I've ever seen.

1669
01:25:12,840 --> 01:25:15,149
- She is just really committed,

1670
01:25:15,150 --> 01:25:18,119
to being the best snowboarder
that she possibly can be.

1671
01:25:18,120 --> 01:25:20,819
And stylistically, I think hands down

1672
01:25:20,820 --> 01:25:23,853
the best snowboarder in the
world, regardless of gender.

1673
01:25:26,370 --> 01:25:28,949
- I think what I like
about this next generation

1674
01:25:28,950 --> 01:25:30,779
of female snowboarders

1675
01:25:30,780 --> 01:25:33,153
is they're bringing back the punk rock.

1676
01:25:38,010 --> 01:25:41,699
- Mia Brookes comes in with a new force.

1677
01:25:41,700 --> 01:25:44,853
I feel like she's just so stylish.

1678
01:25:46,329 --> 01:25:47,189
- Mia!

1679
01:25:47,190 --> 01:25:49,349
Little gangster. (chuckles)

1680
01:25:49,350 --> 01:25:52,679
I met her actually quite a few years ago,

1681
01:25:52,680 --> 01:25:55,319
when she was, like, 12 or 13.

1682
01:25:55,320 --> 01:25:57,629
- I got a call from the
BBC, and they were like,

1683
01:25:57,630 --> 01:25:58,709
we're gonna do some filming,

1684
01:25:58,710 --> 01:26:00,629
and Jamie Anderson's gonna be there.

1685
01:26:00,630 --> 01:26:02,429
And I just, like, threw my books down.

1686
01:26:02,430 --> 01:26:03,696
I was like, "Mum, we've
gotta go right now.

1687
01:26:03,697 --> 01:26:05,429
"Like, we're going to meet Jamie."

1688
01:26:05,430 --> 01:26:07,379
And I remember she came
riding with me for the day,

1689
01:26:07,380 --> 01:26:10,139
and I was just losing it.

1690
01:26:10,140 --> 01:26:11,879
She gave me a note, and it was like,

1691
01:26:11,880 --> 01:26:13,409
you know, "Keep following your dreams"

1692
01:26:13,410 --> 01:26:15,546
and, like, "Be grateful for everything,

1693
01:26:15,547 --> 01:26:17,457
"and it will all go your way."

1694
01:26:18,390 --> 01:26:20,849
I put it above my bed for, like, a year.

1695
01:26:20,850 --> 01:26:22,289
I kind of followed them things

1696
01:26:22,290 --> 01:26:23,890
that she said without realizing.

1697
01:26:25,740 --> 01:26:27,058
- [Announcer 1] Look at this!

1698
01:26:27,059 --> 01:26:28,381
- [Announcer 2] I need to see the replay!

1699
01:26:28,382 --> 01:26:32,583
- [Announcer 1] 16 years old,
cab 14, are you kidding me?

1700
01:26:34,350 --> 01:26:37,319
- These kids are doing these
tricks before they're even 18.

1701
01:26:37,320 --> 01:26:38,699
So it's just a different flock.

1702
01:26:38,700 --> 01:26:39,806
It's a different time.

1703
01:26:39,807 --> 01:26:42,307
And to be honest, it feels
like a different sport.

1704
01:26:45,441 --> 01:26:48,677
(crowd cheers)

1705
01:26:48,678 --> 01:26:51,345
(gentle music)

1706
01:26:55,080 --> 01:26:56,309
- There was so much more, like,

1707
01:26:56,310 --> 01:26:57,689
talent coming out of the woodwork,

1708
01:26:57,690 --> 01:27:00,689
that I was like, where did
these chicks come from?

1709
01:27:00,690 --> 01:27:02,849
I was basically at, like,
the pinnacle of my career.

1710
01:27:02,850 --> 01:27:05,309
I had won every award,
like, three times over,

1711
01:27:05,310 --> 01:27:08,219
and I was like, man, I should, like,

1712
01:27:08,220 --> 01:27:10,289
really enable and help these people

1713
01:27:10,290 --> 01:27:11,890
that could actually take my job.

1714
01:27:12,870 --> 01:27:13,949
There was all that messaging,

1715
01:27:13,950 --> 01:27:16,199
there's only room for one
or there isn't room for all.

1716
01:27:16,200 --> 01:27:18,850
But I was just like, fuck
it, let's see what happens.

1717
01:27:21,450 --> 01:27:23,069
- I can't even begin to explain

1718
01:27:23,070 --> 01:27:25,139
how much of an impact Jess
Kimura has had on my life.

1719
01:27:25,140 --> 01:27:28,379
Like, watching her video parts
from age 10 up until now,

1720
01:27:28,380 --> 01:27:29,789
and now being involved with someone

1721
01:27:29,790 --> 01:27:31,799
who is so willing to mentor me

1722
01:27:31,800 --> 01:27:33,209
and guide me through this industry,

1723
01:27:33,210 --> 01:27:37,293
is just honestly the most
incredible experience ever.

1724
01:27:39,570 --> 01:27:41,639
- Things started to change

1725
01:27:41,640 --> 01:27:46,640
when we were able to begin
supporting each other.

1726
01:27:47,850 --> 01:27:49,619
- For a really long time,

1727
01:27:49,620 --> 01:27:52,429
that phrase, like "women's snowboarding,"

1728
01:27:52,430 --> 01:27:54,209
it was so negative.

1729
01:27:54,210 --> 01:27:56,129
That changed for me around that time.

1730
01:27:56,130 --> 01:28:00,003
I shifted my thinking to,
women's snowboarding is sick.

1731
01:28:02,010 --> 01:28:05,219
- It's like these girls,
as soon as they got put on,

1732
01:28:05,220 --> 01:28:06,779
everybody wanted one.

1733
01:28:06,780 --> 01:28:09,809
They saw like, oh, these are
rad humans that are individuals

1734
01:28:09,810 --> 01:28:11,943
that can benefit our brand in this way.

1735
01:28:13,350 --> 01:28:16,589
- The opportunities just became greater.

1736
01:28:16,590 --> 01:28:17,433
It was awesome.

1737
01:28:18,900 --> 01:28:21,869
I was able to put in
endless amount of work

1738
01:28:21,870 --> 01:28:22,702
on my snowboarding,

1739
01:28:22,703 --> 01:28:25,263
mentally, physically, just time.

1740
01:28:28,020 --> 01:28:30,749
I owe a lot to social media, as well.

1741
01:28:30,750 --> 01:28:33,153
It really aided me in my success.

1742
01:28:34,230 --> 01:28:37,379
- If it wasn't for social media,

1743
01:28:37,380 --> 01:28:40,259
my snowboarding would
never even have been seen.

1744
01:28:40,260 --> 01:28:44,129
All of a sudden, I get
invited to one event,

1745
01:28:44,130 --> 01:28:49,130
and everything exploded
from there. (laughs)

1746
01:28:49,290 --> 01:28:51,989
- Social media has given women

1747
01:28:51,990 --> 01:28:54,299
and people who didn't have the space

1748
01:28:54,300 --> 01:28:56,883
a lot more room to have their voice.

1749
01:28:58,470 --> 01:29:01,169
- It just made it so
that was in our own hands

1750
01:29:01,170 --> 01:29:03,329
how we wanted to portray ourselves.

1751
01:29:03,330 --> 01:29:08,330
So it gave us actually, like,
a lot of& power in that sense.

1752
01:29:08,880 --> 01:29:11,789
- The era of Instagram and social media

1753
01:29:11,790 --> 01:29:16,079
has given athletes bigger
platforms than some of the brands.

1754
01:29:16,080 --> 01:29:21,080
And so, it's given snowboarders
a chance to speak out.

1755
01:29:22,470 --> 01:29:25,379
- These problems that were so buried

1756
01:29:25,380 --> 01:29:28,383
were able to be blasted in your face.

1757
01:29:29,370 --> 01:29:30,989
- Because of the MeToo movement,

1758
01:29:30,990 --> 01:29:34,743
we had a direct response within
the snowboarding industry.

1759
01:29:37,140 --> 01:29:38,669
- When we actually use our voice

1760
01:29:38,670 --> 01:29:40,889
and we start speaking up for things,

1761
01:29:40,890 --> 01:29:43,413
it can change the whole
landscape of the industry.

1762
01:29:46,080 --> 01:29:47,879
- After, you know, George Floyd,

1763
01:29:47,880 --> 01:29:49,649
different conversations were happening,

1764
01:29:49,650 --> 01:29:52,679
but then it wound up shifting

1765
01:29:52,680 --> 01:29:56,163
into the worlds of
entertainment, into sports.

1766
01:29:59,070 --> 01:30:00,029
- You know, I think that,

1767
01:30:00,030 --> 01:30:02,969
like, had a trickle effect on everything.

1768
01:30:02,970 --> 01:30:05,879
All of a sudden, like,
people were calling out

1769
01:30:05,880 --> 01:30:07,293
all kinds of causes.

1770
01:30:08,610 --> 01:30:09,996
- Companies are all of a sudden like,

1771
01:30:09,997 --> 01:30:11,316
"Shit, we're gonna get canceled

1772
01:30:11,317 --> 01:30:12,779
"if we don't make the right call."

1773
01:30:12,780 --> 01:30:17,579
And so, like, companies are
scared to do the wrong thing,

1774
01:30:17,580 --> 01:30:20,789
so they're kind of being forced
into doing the right thing.

1775
01:30:20,790 --> 01:30:23,639
- I don't want them to change

1776
01:30:23,640 --> 01:30:26,999
because of fear of repercussions,

1777
01:30:27,000 --> 01:30:32,000
I want them to change because
they suddenly realize why.

1778
01:30:32,280 --> 01:30:36,299
- A lot of brands were
making it very important

1779
01:30:36,300 --> 01:30:38,369
to put money towards women's programs.

1780
01:30:38,370 --> 01:30:40,589
Like, from a business standpoint,

1781
01:30:40,590 --> 01:30:42,269
there's an enormous market out there

1782
01:30:42,270 --> 01:30:46,443
just waiting to, like, buy your shit.

1783
01:30:47,760 --> 01:30:50,549
- I think we always
knew from the beginning

1784
01:30:50,550 --> 01:30:53,909
that we needed both gender
and racial diversity

1785
01:30:53,910 --> 01:30:57,779
to be sustainable in the long term.

1786
01:30:57,780 --> 01:31:00,119
You're not gonna be
sustainable and growing

1787
01:31:00,120 --> 01:31:02,643
if you don't have diversity
and participation.

1788
01:31:06,000 --> 01:31:08,219
- It was so great to see these big brands

1789
01:31:08,220 --> 01:31:10,356
kind of come behind women and be like,

1790
01:31:10,357 --> 01:31:12,456
"You're here, you're
riding the same course.

1791
01:31:12,457 --> 01:31:14,957
"You deserve to be paid
the same amount of money."

1792
01:31:16,050 --> 01:31:20,553
- It's been amazing to see so
many women in the industry.

1793
01:31:21,750 --> 01:31:24,719
Mary Walsh really stepped up.

1794
01:31:24,720 --> 01:31:27,899
Like, Mary's become the face and the voice

1795
01:31:27,900 --> 01:31:29,283
of snowboarding media.

1796
01:31:31,560 --> 01:31:32,849
- We have women on covers,

1797
01:31:32,850 --> 01:31:36,929
we have women-supported
films and competitions,

1798
01:31:36,930 --> 01:31:38,669
and, you know, just events.

1799
01:31:38,670 --> 01:31:41,249
We have multiple women on teams.

1800
01:31:41,250 --> 01:31:43,289
I realized, like, wow, we haven't had this

1801
01:31:43,290 --> 01:31:45,569
for how many years?

1802
01:31:45,570 --> 01:31:47,429
And I think from there,

1803
01:31:47,430 --> 01:31:49,589
it's just been like a spiral effect.

1804
01:31:49,590 --> 01:31:53,909
Just the fact that we finally
have a little bit of support

1805
01:31:53,910 --> 01:31:56,459
is one of the reasons
why women's snowboarding

1806
01:31:56,460 --> 01:31:59,703
is gotten to the level where
it's gotten this rapidly.

1807
01:32:04,050 --> 01:32:08,069
- It always has been about
the opportunity to try.

1808
01:32:08,070 --> 01:32:10,150
I've never had a better opportunity

1809
01:32:11,130 --> 01:32:14,789
to give opportunity, to bring people in.

1810
01:32:14,790 --> 01:32:16,743
And that's how R&D was created.

1811
01:32:17,790 --> 01:32:19,889
Let's meet the women where they're at

1812
01:32:19,890 --> 01:32:22,499
and give them the opportunity
to be who they are

1813
01:32:22,500 --> 01:32:24,333
in whatever form they show up in.

1814
01:32:25,680 --> 01:32:26,999
And, like, they'll show us.

1815
01:32:27,000 --> 01:32:29,500
They'll show us that
they're, like, fully capable.

1816
01:32:35,610 --> 01:32:39,479
- There's so many women-specific
events that are happening,

1817
01:32:39,480 --> 01:32:42,599
that are being supported by brands,

1818
01:32:42,600 --> 01:32:45,179
that are being believed
in, the media is there.

1819
01:32:45,180 --> 01:32:49,113
There are so many more women
now being seen in our sport.

1820
01:32:50,847 --> 01:32:53,430
(group cheers)

1821
01:33:00,780 --> 01:33:03,599
(people chatter)

1822
01:33:03,600 --> 01:33:05,103
Girls are looking good!

1823
01:33:06,210 --> 01:33:08,039
I'm just so happy to
have all the girls here.

1824
01:33:08,040 --> 01:33:11,339
It's really been, like, a good vibe event.

1825
01:33:11,340 --> 01:33:14,995
And I think that's, like, what
the intention of enJOY is.

1826
01:33:14,996 --> 01:33:17,579
(group cheers)

1827
01:33:19,800 --> 01:33:22,679
When I started the "Uninvited" films,

1828
01:33:22,680 --> 01:33:25,139
I was like, I need to
make my own girls movie,

1829
01:33:25,140 --> 01:33:27,539
because there's all these
girls, and they're so sick.

1830
01:33:27,540 --> 01:33:29,789
And then, I was thinking
like, what's next?

1831
01:33:29,790 --> 01:33:30,993
Like, what do they need?

1832
01:33:36,160 --> 01:33:37,499
- [Announcer 1] Everyone
is stoked to be here

1833
01:33:37,500 --> 01:33:39,839
for the Uninvited Invitational.

1834
01:33:39,840 --> 01:33:40,889
First ever!

1835
01:33:40,890 --> 01:33:42,479
- [Announcer 2] It is a massive day,

1836
01:33:42,480 --> 01:33:46,683
the second annual Uninvited
Invitational going down.

1837
01:33:47,550 --> 01:33:49,259
- That's how the whole
contest series came about

1838
01:33:49,260 --> 01:33:50,669
was to just, like, be like,

1839
01:33:50,670 --> 01:33:53,279
what if we just gave away
a fuck off amount of money

1840
01:33:53,280 --> 01:33:55,080
and, like, gave them an opportunity?

1841
01:33:56,520 --> 01:34:00,209
Like, what if you tailor the experience

1842
01:34:00,210 --> 01:34:04,233
to show the girls in
their absolute best light?

1843
01:34:07,440 --> 01:34:10,660
Welcome to the 2025 Uninvited Invitational

1844
01:34:11,562 --> 01:34:13,529
This is your event, this event is for you.

1845
01:34:13,530 --> 01:34:14,930
You guys are the main event.

1846
01:34:16,552 --> 01:34:18,969
(soft music)

1847
01:34:21,971 --> 01:34:24,569
(crowd cheers)

1848
01:34:24,570 --> 01:34:28,979
- Jess brought on so many
riders in the industry.

1849
01:34:28,980 --> 01:34:30,989
And like, if it wasn't for Uninvited,

1850
01:34:30,990 --> 01:34:32,639
like, I'm trying to think of how many

1851
01:34:32,640 --> 01:34:35,163
would not have a career right now.

1852
01:34:40,600 --> 01:34:41,489
- Go!

1853
01:34:41,490 --> 01:34:44,279
Jess kind of built the
most profound opportunity

1854
01:34:44,280 --> 01:34:47,459
for people to actually
have a reason to progress,

1855
01:34:47,460 --> 01:34:49,010
because they're celebrated now.

1856
01:34:50,520 --> 01:34:54,569
- The Uninvited demonstrated
what was missing.

1857
01:34:54,570 --> 01:34:57,389
If you give these girls
opportunities and support them,

1858
01:34:57,390 --> 01:34:58,889
this is what they'll do,

1859
01:34:58,890 --> 01:34:59,909
and they'll do more

1860
01:34:59,910 --> 01:35:03,633
if you continue to give
opportunity and support.

1861
01:35:04,950 --> 01:35:06,239
Being a female snowboarder today

1862
01:35:06,240 --> 01:35:07,979
is a lot different than 10 years ago.

1863
01:35:07,980 --> 01:35:10,923
I mean, mainly because of
the opportunities we get.

1864
01:35:13,860 --> 01:35:16,349
- Imagine what we can do as athletes

1865
01:35:16,350 --> 01:35:18,839
when you have resources behind you.

1866
01:35:18,840 --> 01:35:20,219
It's psychological.

1867
01:35:20,220 --> 01:35:23,999
When you're built up to
be able to do something,

1868
01:35:24,000 --> 01:35:25,173
it's expected.

1869
01:35:28,860 --> 01:35:30,359
- Yes, the guys are crazy,

1870
01:35:30,360 --> 01:35:33,213
but it's not like they're
that far ahead of us.

1871
01:35:35,220 --> 01:35:37,049
- I think it is more than possible.

1872
01:35:37,050 --> 01:35:39,179
It's achievable to close that gap.

1873
01:35:39,180 --> 01:35:42,273
I think we can close that
gap very easily, actually.

1874
01:35:44,520 --> 01:35:46,619
I do wanna obviously close the the gap

1875
01:35:46,620 --> 01:35:47,549
between men and women,

1876
01:35:47,550 --> 01:35:48,719
but at the same time,

1877
01:35:48,720 --> 01:35:51,119
like, we've kind of got
our own thing going on

1878
01:35:51,120 --> 01:35:52,470
that's as good as the guys.

1879
01:35:53,400 --> 01:35:57,179
- Women's snowboarding
grows in a lot of ways

1880
01:35:57,180 --> 01:35:59,493
because of women, but also because of men.

1881
01:36:00,630 --> 01:36:05,630
And what I see is this generation of guys

1882
01:36:06,960 --> 01:36:09,527
wants to see women succeed.

1883
01:36:09,528 --> 01:36:10,679
(group cheers)

1884
01:36:10,680 --> 01:36:12,779
- I'm just blown away
by the level right now.

1885
01:36:12,780 --> 01:36:14,489
I was actually, you know,

1886
01:36:14,490 --> 01:36:16,773
tearing up during the awards.

1887
01:36:18,210 --> 01:36:19,756
- It's just doesn't even
matter what the gender is.

1888
01:36:19,757 --> 01:36:22,533
You're just fucking
ripping, and it's beautiful.

1889
01:36:23,649 --> 01:36:27,659
- [Announcer] (indistinct) Going in!

1890
01:36:27,660 --> 01:36:28,720
Mela Stalker!

1891
01:36:30,394 --> 01:36:31,479
Mela!

1892
01:36:31,480 --> 01:36:33,195
(crowd cheers)

1893
01:36:33,196 --> 01:36:34,029
- Yeah!

1894
01:36:35,495 --> 01:36:36,327
Good job, Mela!

1895
01:36:36,328 --> 01:36:39,689
- I feel like the new
generation is really fearless.

1896
01:36:39,690 --> 01:36:42,659
They don't see the gap in
between men and women anymore,

1897
01:36:42,660 --> 01:36:44,096
they think they can do everything,

1898
01:36:44,097 --> 01:36:47,097
and that's the best thing that
could happen to snowboarding.

1899
01:36:49,314 --> 01:36:51,419
(crowd cheers)

1900
01:36:51,420 --> 01:36:52,619
- We're supporting each other

1901
01:36:52,620 --> 01:36:55,769
and we're, like, immediately friends,

1902
01:36:55,770 --> 01:36:59,163
not the tension, not the jealousy.

1903
01:37:00,300 --> 01:37:04,019
There's space for all
of us at the same time.

1904
01:37:04,020 --> 01:37:05,170
Who would have thought?

1905
01:37:06,990 --> 01:37:09,269
I do feel like I have been very supported

1906
01:37:09,270 --> 01:37:10,529
from the beginning.

1907
01:37:10,530 --> 01:37:12,089
A lot of other women had to fight

1908
01:37:12,090 --> 01:37:14,981
for their space in this industry.

1909
01:37:14,982 --> 01:37:17,565
(crowd cheers)

1910
01:37:24,180 --> 01:37:26,609
- They have so much more
potential and are reaching it

1911
01:37:26,610 --> 01:37:28,079
and, like, are progressing so quickly

1912
01:37:28,080 --> 01:37:31,713
because they don't have
that baggage that we did.

1913
01:37:34,950 --> 01:37:39,950
- It makes me really excited
and hopeful for women,

1914
01:37:40,200 --> 01:37:43,679
not just in snowboarding,
but women in sports,

1915
01:37:43,680 --> 01:37:46,409
because I think we're just really starting

1916
01:37:46,410 --> 01:37:48,406
to see the reins come off.

1917
01:37:48,407 --> 01:37:51,490
♪ You say everything ♪

1918
01:37:53,240 --> 01:37:56,489
- It should be a place
where everybody is accepted

1919
01:37:56,490 --> 01:38:00,209
and brought into this
community that is snowboarding.

1920
01:38:00,210 --> 01:38:01,259
That's what makes it so beautiful,

1921
01:38:01,260 --> 01:38:02,969
is like it came out of a place

1922
01:38:02,970 --> 01:38:05,279
of not being accepted on any mountain.

1923
01:38:05,280 --> 01:38:06,809
We were the rebellious ones.

1924
01:38:06,810 --> 01:38:10,499
And, you know, skiing had
such an exclusivity to it.

1925
01:38:10,500 --> 01:38:13,100
And I would just hate to
see snowboarding have that.

1926
01:38:15,750 --> 01:38:18,689
- By celebrating authenticity in everyone

1927
01:38:18,690 --> 01:38:21,179
and allowing people to be their own person

1928
01:38:21,180 --> 01:38:22,259
within this space,

1929
01:38:22,260 --> 01:38:23,999
it's making snowboarding more accessible

1930
01:38:24,000 --> 01:38:25,203
to a lot more people.

1931
01:38:26,220 --> 01:38:27,839
It allowed me to come out as,

1932
01:38:27,840 --> 01:38:29,459
like, a queer woman in snowboarding

1933
01:38:29,460 --> 01:38:31,263
and be celebrated as that.

1934
01:38:32,430 --> 01:38:34,469
- The ultimate power is there.

1935
01:38:34,470 --> 01:38:38,249
It's in, like, owning what you are.

1936
01:38:38,250 --> 01:38:41,309
As long as, like, you're
authentic to your self,

1937
01:38:41,310 --> 01:38:43,139
then, like, you're nailing it.

1938
01:38:43,140 --> 01:38:45,963
Somebody out there is
watching and resonating.

1939
01:38:47,880 --> 01:38:50,339
- All it takes is to see someone doing it.

1940
01:38:50,340 --> 01:38:51,172
Next thing you know,

1941
01:38:51,173 --> 01:38:53,189
there's an endless amount of possibilities

1942
01:38:53,190 --> 01:38:54,603
and opportunities for you.

1943
01:38:56,670 --> 01:38:58,109
- [Director] Do you wanna
be a pro snowboarder

1944
01:38:58,110 --> 01:38:59,584
when you grow up?

1945
01:38:59,585 --> 01:39:00,585
- Obviously.

1946
01:39:01,740 --> 01:39:02,639
- It's, like, really fun,

1947
01:39:02,640 --> 01:39:05,256
especially when you stomp a new trick.

1948
01:39:05,257 --> 01:39:06,924
I love that feeling.

1949
01:39:07,920 --> 01:39:12,920
- As our sport grows and women
have fought over generations

1950
01:39:13,800 --> 01:39:17,579
for their place in this sport,

1951
01:39:17,580 --> 01:39:20,129
hopefully, if we're doing a good job,

1952
01:39:20,130 --> 01:39:22,863
the women that come after
us will have an easier time.

1953
01:39:24,150 --> 01:39:26,279
- There's always room for
growth and progression,

1954
01:39:26,280 --> 01:39:27,479
and it's not perfect.

1955
01:39:27,480 --> 01:39:29,073
It probably never will be.

1956
01:39:30,270 --> 01:39:32,703
- It's a fight worth continuing to fight.

1957
01:39:33,900 --> 01:39:36,873
We're really close.

1958
01:39:38,880 --> 01:39:41,399
- Snowboarding for marginalized folks,

1959
01:39:41,400 --> 01:39:43,769
it would not be where it is today

1960
01:39:43,770 --> 01:39:47,369
if it wasn't for immense intentionality

1961
01:39:47,370 --> 01:39:48,453
to make it better.

1962
01:39:50,430 --> 01:39:52,829
- [Jess] Fuck you to everyone

1963
01:39:52,830 --> 01:39:54,329
that said the girls can't do it.

1964
01:39:54,330 --> 01:39:56,633
There's just so much talent out there.

1965
01:39:56,634 --> 01:39:59,217
(crowd cheers)

1966
01:40:07,290 --> 01:40:08,459
- We've become so strong

1967
01:40:08,460 --> 01:40:10,679
from all the different
things that have happened.

1968
01:40:10,680 --> 01:40:13,169
And I think it's just made a total,

1969
01:40:13,170 --> 01:40:15,479
like, badass group of snowboarder women.

1970
01:40:15,480 --> 01:40:17,230
It's, like, insane to be a part of.

1971
01:40:18,570 --> 01:40:21,926
- I'm in a position that I never
thought that I would be in,

1972
01:40:21,927 --> 01:40:25,199
and I have all the women
who have come before me

1973
01:40:25,200 --> 01:40:26,820
to thank for that.

1974
01:40:26,821 --> 01:40:29,654
(uplifting music)

1975
01:40:37,957 --> 01:40:39,839
- It was growing pains,

1976
01:40:39,840 --> 01:40:41,703
but they were great growing pains.

1977
01:40:42,810 --> 01:40:46,493
I would do it all over again.

1978
01:40:53,759 --> 01:40:56,176
(soft music)

1979
01:41:06,036 --> 01:41:09,286
(soft music continues)

1980
01:41:18,817 --> 01:41:22,067
(soft music continues)

1981
01:41:31,879 --> 01:41:35,129
(soft music continues)

1982
01:41:44,866 --> 01:41:48,116
(soft music continues)

1983
01:41:58,019 --> 01:42:01,269
(soft music continues)

1984
01:42:10,211 --> 01:42:13,461
(soft music continues)

1985
01:42:23,027 --> 01:42:26,277
(soft music continues)

1986
01:42:35,023 --> 01:42:38,273
(soft music continues)

1987
01:42:49,818 --> 01:42:53,068
(soft music continues)

1988
01:43:05,606 --> 01:43:08,856
(soft music continues)

1989
01:43:23,500 --> 01:43:26,750
(soft music continues)

1990
01:43:39,077 --> 01:43:42,327
(soft music continues)

1991
01:43:55,184 --> 01:43:58,517
(soft music continues)